{"id":18692,"date":"2026-03-28T23:39:01","date_gmt":"2026-03-28T14:39:01","guid":{"rendered":"https:\/\/kiyopee.com\/?p=18692"},"modified":"2026-04-12T14:43:13","modified_gmt":"2026-04-12T05:43:13","slug":"%e3%80%90%e8%ab%96%e6%96%87%e3%80%91%e9%a6%99%e6%b0%b4ng%e3%81%ae%e8%81%b7%e5%a0%b4%e3%81%a7%e5%a5%b3%e6%80%a7%e3%82%92%e7%84%a1%e6%84%8f%e8%ad%98%e3%81%ab%e6%83%b9%e3%81%8d%e3%81%a4%e3%81%91%e3%82%8b","status":"publish","type":"post","link":"https:\/\/kiyopee.com\/?p=18692","title":{"rendered":"\u3010\u8ad6\u6587\u3011\u9999\u6c34NG\u306e\u8077\u5834\u3067\u5973\u6027\u3092\u7121\u610f\u8b58\u306b\u60f9\u304d\u3064\u3051\u308b\u65b9\u6cd5\u301c\u67d4\u8edf\u5264\u3092\u7528\u3044\u305f\u5302\u3044\u306e\u30b9\u30c6\u30eb\u30b9\u6226\u7565\u301c"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17672\" src=\"https:\/\/kiyopee.com\/wp-content\/uploads\/2026\/01\/fb4780a6b5d28b05e860e67ffdff980e.jpg\" 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style=\"color: #ff00ff;\">\u300c\u3053\u306e\u4eba\u306f\u81ea\u5206\u3092\u3088\u304f\u898b\u305b\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u300d<\/span>\u3068\u3044\u3046\u8b66\u6212\u5fc3\u3084\u6279\u5224\u7684\u601d\u8003\uff09\u3092\u901a\u904e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306b\u5bfe\u3057\u3001<span style=\"color: #ff0000;\">\u5fae\u304b\u306a\u5302\u3044\u306f\u610f\u8b58\u306e\u9632\u58c1\u3092\u3059\u308a\u629c\u3051\u3001\u76f4\u63a5\u7684\u306b\u8133\u306e\u60c5\u52d5\u4e2d\u67a2\u3078\u3068\u30a2\u30af\u30bb\u30b9\u3059\u308b\u7279\u6027\u3092\u6301\u3063\u3066\u3044\u308b\u3002<\/span><\/p>\n<p>\u672c\u7a3f\u3067\u306f\u3001\u9999\u6c34\u304c\u4f7f\u7528\u3067\u304d\u306a\u3044\u8077\u5834\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3061\u3001\u67d4\u8edf\u5264\u3084\u77f3\u9e78\u306a\u3069\u306e\u300c\u6e05\u6f54\u611f\u3092\u793a\u3059\u5fae\u9999\u300d\u304c\u3044\u304b\u306b\u3057\u3066\u5973\u6027\u306e\u7121\u610f\u8b58\u306b\u4f5c\u7528\u3057\u3001\u5bfe\u4eba\u9b45\u529b\uff08\u3044\u308f\u3086\u308b\u300c\u30e2\u30c6\u300d\uff09\u3084\u4fe1\u983c\u611f\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u306e\u304b\u3092\u8ad6\u3058\u308b\u3002\u79c1\u306f\u3001\u5358\u306a\u308b\u300c\u826f\u3044\u5302\u3044\u304c\u3059\u308b\u4eba\u300d\u3068\u3044\u3046\u8868\u9762\u7684\u306a\u8a55\u4fa1\u3092\u8d85\u3048\u3001<span style=\"color: #ff0000;\">\u55c5\u899a\u304c\u8133\u306e\u611f\u60c5\u30fb\u8a18\u61b6\u3092\u53f8\u308b\u5927\u8133\u8fba\u7e01\u7cfb\u306b\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u3044\u3046\u795e\u7d4c\u79d1\u5b66\u7684\u4e8b\u5b9f \u3084\u3001\u300c\u30d7\u30eb\u30fc\u30b9\u30c8\u52b9\u679c\u300d\u306b\u3088\u308b\u60c5\u52d5\u8a18\u61b6\u306e\u559a\u8d77 \u3001\u3055\u3089\u306b\u306f\u9023\u5408\u5b66\u7fd2\uff08\u53e4\u5178\u7684\u6761\u4ef6\u3065\u3051\uff09\u3084\u30cf\u30ed\u30fc\u52b9\u679c\u3068\u3044\u3063\u305f\u5fc3\u7406\u5b66\u7684\u30e1\u30ab\u30cb\u30ba\u30e0 \u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u5fae\u9999\u3092\u81ea\u8eab\u306e\u300c\u9b45\u529b\u306e\u30b7\u30b0\u30ca\u30eb\u300d\u3068\u3057\u3066\u6226\u7565\u7684\u304b\u3064\u4e0d\u53ef\u9006\u7684\u306b\u5237\u308a\u8fbc\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3042\u308b\u3068\u4eee\u8aac\u3092\u7acb\u3066\u308b\u3002<\/span><\/p>\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u3053\u308c\u3089\u306e\u5ba2\u89b3\u7684\u306a\u79d1\u5b66\u7684\u30c7\u30fc\u30bf\u3068\u5fc3\u7406\u5b66\u7684\u5b9f\u9a13\u7d50\u679c\u3092\u4fef\u77b0\u7684\u306b\u6574\u7406\u3057\u3001\u8077\u5834\u3068\u3044\u3046\u65e5\u5e38\u7684\u304b\u3064\u9589\u9396\u7684\u306a\u7a7a\u9593\u306b\u304a\u3044\u3066\u3001\u3044\u304b\u306b\u3057\u3066\u55c5\u899a\u3068\u3044\u3046\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u30cf\u30c3\u30af\u3057\u3001\u793e\u4f1a\u7684\u30fb\u500b\u4eba\u7684\u306a\u9b45\u529b\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u304b\u3092\u8003\u5bdf\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30ea\u30b5\u30fc\u30c1\u7d50\u679c\u3068\u5ba2\u89b3\u7684\u4e8b\u5b9f<\/h2>\n<p>\u8077\u5834\u306b\u304a\u3051\u308b\u55c5\u899a\u30b7\u30b0\u30ca\u30eb\u306e\u5f71\u97ff\u529b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8133\u306e\u795e\u7d4c\u89e3\u5256\u5b66\u7684\u306a\u69cb\u9020\u304b\u3089\u3001\u5302\u3044\u304c\u5f15\u304d\u8d77\u3053\u3059\u5fc3\u7406\u5b66\u7684\u30d0\u30a4\u30a2\u30b9\u3001\u3055\u3089\u306b\u306f\u5bfe\u4eba\u95a2\u4fc2\u306b\u304a\u3051\u308b\u793e\u4f1a\u7684\u6a5f\u80fd\u307e\u3067\u3092\u7db2\u7f85\u7684\u304b\u3064\u5ba2\u89b3\u7684\u306b\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u3053\u3067\u306f\u3001\u6700\u65b0\u306e\u795e\u7d4c\u79d1\u5b66\u3001\u8a8d\u77e5\u5fc3\u7406\u5b66\u3001\u304a\u3088\u3073\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u7814\u7a76\u306b\u57fa\u3065\u304d\u3001\u55c5\u899a\u304c\u4eba\u9593\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u306e\u5ba2\u89b3\u7684\u4e8b\u5b9f\u3092\u8a73\u8ff0\u3059\u308b\u3002<\/p>\n<h3>\u55c5\u899a\u306e\u795e\u7d4c\u89e3\u5256\u5b66\u7684\u7279\u7570\u6027\uff1a\u5927\u8133\u8fba\u7e01\u7cfb\u3078\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30a2\u30af\u30bb\u30b9<\/h3>\n<p>\u55c5\u899a\u304c\u4ed6\u306e\u611f\u899a\uff08\u8996\u899a\u3001\u8074\u899a\u3001\u89e6\u899a\u3001\u5473\u899a\uff09\u3068\u6c7a\u5b9a\u7684\u306b\u7570\u306a\u308b\u306e\u306f\u3001\u8133\u5185\u3067\u306e\u60c5\u5831\u51e6\u7406\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\uff08\u203b\u57fa\u672c\u69cb\u9020\u3084\u8a2d\u8a08\u601d\u60f3\u306e\u3053\u3068\uff09\u3067\u3042\u308b\u3002\u4eba\u9593\u304c\u5302\u3044\u306e\u5206\u5b50\u3092\u5438\u3044\u8fbc\u3080\u3068\u3001\u9f3b\u8154\u306e\u5965\u306b\u3042\u308b\u55c5\u4e0a\u76ae\u306e\u55c5\u899a\u53d7\u5bb9\u4f53\u304c\u305d\u308c\u3092\u611f\u77e5\u3057\u3001\u8133\u306e\u524d\u65b9\u306b\u3042\u308b\u55c5\u7403\uff08Olfactory Bulb\uff09\u3078\u3068\u4fe1\u53f7\u3092\u9001\u308b\u3002<\/p>\n<p>\u7279\u7b46\u3059\u3079\u304d\u306f\u3053\u3053\u304b\u3089\u306e\u60c5\u5831\u4f1d\u9054\u7d4c\u8def\u3067\u3042\u308b\u3002\u8996\u899a\u3084\u8074\u899a\u306a\u3069\u306e\u611f\u899a\u60c5\u5831\u306f\u3001\u5927\u8133\u76ae\u8cea\u3067\u610f\u8b58\u7684\u306b\u51e6\u7406\u3055\u308c\u308b\u524d\u306b\u3001\u8133\u306e\u300c\u4e2d\u7d99\u57fa\u5730\u300d\u3068\u547c\u3070\u308c\u308b\u8996\u5e8a\uff08Thalamus\uff09\u3092\u5fc5\u305a\u7d4c\u7531\u3059\u308b\u3002\u3057\u304b\u3057\u3001<span style=\"color: #ff0000;\">\u55c5\u899a\u3060\u3051\u306f\u3053\u306e\u8996\u5e8a\u3067\u306e\u4e2d\u7d99\u30d7\u30ed\u30bb\u30b9\u3092\u5b8c\u5168\u306b\u30b9\u30ad\u30c3\u30d7\u3057\u3001\u5927\u8133\u8fba\u7e01\u7cfb\uff08Limbic System\uff09\u306b\u76f4\u63a5\u63a5\u7d9a\u3055\u308c\u3066\u3044\u308b\u3002<\/span>\u5927\u8133\u8fba\u7e01\u7cfb\u3068\u306f\u3001\u4eba\u9593\u306e\u60c5\u52d5\uff08\u611f\u60c5\uff09\u3092\u53f8\u308b\u300c\u6241\u6843\u4f53\uff08Amygdala\uff09\u300d\u3068\u3001\u9577\u671f\u8a18\u61b6\u306e\u5f62\u6210\u3092\u62c5\u3046\u300c\u6d77\u99ac\uff08Hippocampus\uff09\u300d\u3001\u305d\u3057\u3066\u9ad8\u6b21\u8a8d\u77e5\u63a8\u8ad6\u306b\u95a2\u308f\u308b\u300c\u773c\u7aa9\u524d\u982d\u76ae\u8cea\uff08Orbitofrontal Cortex\uff09\u300d\u304c\u5b58\u5728\u3059\u308b\u8133\u306e\u30b3\u30a2\u30bb\u30f3\u30bf\u30fc\u3067\u3042\u308b\u3002<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th>\u611f\u899a\u306e\u7a2e\u985e<\/th>\n<th>\u8133\u5185\u4f1d\u9054\u7d4c\u8def<\/th>\n<th>\u4e3b\u306a\u51e6\u7406\u9818\u57df<\/th>\n<th>\u60c5\u5831\u51e6\u7406\u306e\u7279\u6027<\/th>\n<\/tr>\n<tr>\n<td>\u8996\u899a\u30fb\u8074\u899a\u30fb\u89e6\u899a<\/td>\n<td>\u53d7\u5bb9\u5668 \u2192 \u8996\u5e8a\uff08\u4e2d\u7d99\uff09 \u2192 \u5927\u8133\u76ae\u8cea<\/td>\n<td>\u5927\u8133\u76ae\u8cea\uff08\u611f\u899a\u91ce\uff09<\/td>\n<td>\u610f\u8b58\u7684\u3001\u8ad6\u7406\u7684\u3001\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3042\u308a<\/td>\n<\/tr>\n<tr>\n<td>\u55c5\u899a<\/td>\n<td>\u55c5\u4e0a\u76ae \u2192 \u55c5\u7403 \u2192 \uff08\u8996\u5e8a\u3092\u8fc2\u56de\uff09 \u2192 \u5927\u8133\u8fba\u7e01\u7cfb<\/td>\n<td>\u6241\u6843\u4f53\u3001\u6d77\u99ac\u3001\u773c\u7aa9\u524d\u982d\u76ae\u8cea<\/td>\n<td>\u7121\u610f\u8b58\u7684\u3001\u60c5\u52d5\u7684\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30a2\u30af\u30bb\u30b9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u795e\u7d4c\u89e3\u5256\u5b66\u7684\u306a\u7279\u7570\u6027\u306b\u3088\u308a\u3001\u5302\u3044\u306f\u300c\u305d\u308c\u304c\u4f55\u306e\u5302\u3044\u304b\uff08Semantic Memory\uff09\u300d\u3092\u8ad6\u7406\u7684\u306b\u8a8d\u8b58\u30fb\u8a00\u8a9e\u5316\u3059\u308b\u3088\u308a\u3082\u5148\u306b\u3001\u5f37\u70c8\u306a\u300c\u611f\u60c5\u306e\u8d77\u4f0f\u300d\u3084\u300c\u8a18\u61b6\u306e\u30d5\u30e9\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u300d\u3092\u81ea\u52d5\u7684\u304b\u3064\u5f37\u5236\u7684\u306b\u5f15\u304d\u8d77\u3053\u3059\u3002\u55c5\u899a\u306f\u3001\u9032\u5316\u306e\u904e\u7a0b\u306b\u304a\u3044\u3066\u5927\u8133\u65b0\u76ae\u8cea\uff08\u8ad6\u7406\u7684\u601d\u8003\u3092\u53f8\u308b\u90e8\u5206\uff09\u304c\u767a\u9054\u3059\u308b\u3088\u308a\u306f\u308b\u304b\u6614\u304b\u3089\u5b58\u5728\u3057\u3001\u6355\u98df\u8005\u306e\u8b58\u5225\u3001\u98df\u7269\u306e\u767a\u898b\u3001\u4ea4\u5c3e\u306e\u76f8\u624b\u306e\u8a8d\u8b58\u3068\u3044\u3063\u305f\u751f\u5b58\u3068\u76f4\u7d50\u3059\u308b\u884c\u52d5\u3092\u5c0e\u304f\u305f\u3081\u306b\u9032\u5316\u3057\u305f\u6700\u3082\u53e4\u3044\u611f\u899a\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308b\u3002\u305d\u306e\u305f\u3081\u3001\u6975\u3081\u3066\u5f37\u529b\u306a\u300c\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u578b\u300d\u306e\u60c5\u52d5\u53cd\u5fdc\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u547c\u5438\u3092\u6df1\u3081\u5fc3\u62cd\u6570\u3092\u9045\u304f\u3059\u308b\u306a\u3069\u306e\u81ea\u5f8b\u795e\u7d4c\u7cfb\u3078\u306e\u76f4\u63a5\u7684\u306a\u751f\u7406\u7684\u4ecb\u5165\uff08\u5c02\u9580\u5bb6\u304c\u300c\u30dc\u30c8\u30e0\u30a2\u30c3\u30d7\u578b\u306e\u7791\u60f3\u300d\u3068\u547c\u3076\u73fe\u8c61\uff09\u3059\u3089\u3082\u305f\u3089\u3059\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>\u30d7\u30eb\u30fc\u30b9\u30c8\u52b9\u679c\u3068\u60c5\u52d5\u8a18\u61b6\u306e\u5f37\u529b\u306a\u559a\u8d77<\/h3>\n<p>\u7279\u5b9a\u306e\u5302\u3044\u3092\u55c5\u3050\u3053\u3068\u3067\u3001\u305d\u308c\u306b\u7d50\u3073\u3064\u3044\u305f\u904e\u53bb\u306e\u8a18\u61b6\u3084\u611f\u60c5\u304c\u4e88\u671f\u305b\u305a\u9bae\u660e\u306b\u8607\u308b\u73fe\u8c61\u306f\u300c\u30d7\u30eb\u30fc\u30b9\u30c8\u52b9\u679c\uff08Proust Phenomenon\uff09\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u308b\u3002\u3053\u306e\u540d\u79f0\u306f\u3001\u30d5\u30e9\u30f3\u30b9\u306e\u4f5c\u5bb6\u30de\u30eb\u30bb\u30eb\u30fb\u30d7\u30eb\u30fc\u30b9\u30c8\u306e\u5c0f\u8aac\u300e\u5931\u308f\u308c\u305f\u6642\u3092\u6c42\u3081\u3066\u300f\u306e\u4e2d\u3067\u3001\u4e3b\u4eba\u516c\u304c\u83e9\u63d0\u6a39\uff08\u30e9\u30a4\u30e0\u30d6\u30ed\u30c3\u30b5\u30e0\uff09\u306e\u7d05\u8336\u306b\u6d78\u3057\u305f\u30de\u30c9\u30ec\u30fc\u30cc\u306e\u9999\u308a\u3068\u5473\u304b\u3089\u5e7c\u5c11\u671f\u306e\u60c5\u666f\u3092\u9bae\u660e\u306b\u601d\u3044\u51fa\u3059\u63cf\u5199\u306b\u7531\u6765\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u79d1\u5b66\u7684\u306b\u3082\u3001\u5302\u3044\u306f\u4ed6\u306e\u523a\u6fc0\uff08\u8996\u899a\u3084\u8074\u899a\u306a\u3069\uff09\u306b\u6bd4\u3079\u3066\u3001\u81ea\u4f1d\u7684\u8a18\u61b6\uff08\u500b\u4eba\u7684\u306a\u7d4c\u9a13\u306e\u8a18\u61b6\uff09\u3092\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u512a\u308c\u305f\u30c8\u30ea\u30ac\u30fc\u3067\u3042\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u3002\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u306e\u795e\u7d4c\u79d1\u5b66\u8005Venkatesh Murthy\u304c\u6307\u6458\u3059\u308b\u3088\u3046\u306b\u3001\u5473\u899a\u3068\u55c5\u899a\u306f\u5bc6\u63a5\u306b\u7d50\u3073\u3064\u3044\u3066\u304a\u308a\u3001\u5480\u56bc\u6642\u306b\u63ee\u767a\u6027\u5206\u5b50\u304c\u9f3b\u8154\u306b\u9006\u6d41\u3057\u3066\u55c5\u899a\u795e\u7d4c\u3092\u523a\u6fc0\u3059\u308b\u300c\u98a8\u5473\uff08Flavor\uff09\u300d\u306e\u8a8d\u8b58\u30d7\u30ed\u30bb\u30b9\u3082\u3001\u3053\u306e\u8a18\u61b6\u559a\u8d77\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u5302\u3044\u306b\u3088\u3063\u3066\u559a\u8d77\u3055\u308c\u308b\u8a18\u61b6\u306f\u3001\u4ed6\u306e\u624b\u6bb5\u3067\u559a\u8d77\u3055\u308c\u308b\u8a18\u61b6\u3068\u6bd4\u8f03\u3057\u3066\u3001\u5358\u306b\u9bae\u660e\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u300c\u3088\u308a\u611f\u60c5\u7684\uff08\u7279\u306b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u611f\u60c5\uff09\u300d\u3067\u3042\u308a\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3084\u76f8\u53cd\u3059\u308b\u611f\u60c5\u3092\u4f34\u3044\u306b\u304f\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308b\u3002\u307e\u305f\u3001\u5302\u3044\u304c\u5f15\u304d\u8d77\u3053\u3059\u30ce\u30b9\u30bf\u30eb\u30b8\u30a2\u306f\u3001\u81ea\u5c0a\u5fc3\u306e\u5411\u4e0a\u3001\u793e\u4f1a\u7684\u3064\u306a\u304c\u308a\u306e\u611f\u899a\uff08\u5b64\u72ec\u611f\u306e\u6e1b\u5c11\uff09\u3001\u305d\u3057\u3066\u4eba\u751f\u306b\u304a\u3051\u308b\u610f\u5473\u306e\u6df1\u307e\u308a\u3068\u3044\u3063\u305f\u6570\u591a\u304f\u306e\u5fc3\u7406\u7684\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u3002\u5302\u3044\u306f\u3001\u5358\u306a\u308b\u904e\u53bb\u306e\u60c5\u5831\u306e\u5f15\u304d\u51fa\u3057\u3067\u306f\u306a\u304f\u3001\u904e\u53bb\u306e\u60c5\u666f\u305d\u306e\u3082\u306e\u3092\u518d\u4f53\u9a13\u3057\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306a\u5f37\u70c8\u306a\u78ba\u4fe1\uff08d\u00e9j\u00e0 vu\u7684\u611f\u899a\uff09\u3092\u3082\u305f\u3089\u3059\u3002<\/p>\n<h3>\u9023\u5408\u5b66\u7fd2\u3068\u53e4\u5178\u7684\u6761\u4ef6\u3065\u3051\u306b\u3088\u308b\u5bfe\u4eba\u8a55\u4fa1\u306e\u5f62\u6210<\/h3>\n<p>\u5302\u3044\u5358\u4f53\u306e\u6027\u8cea\u3060\u3051\u3067\u306a\u304f\u3001\u5302\u3044\u3068\u7279\u5b9a\u306e\u7d4c\u9a13\u304c\u7d50\u3073\u3064\u304f\u300c\u9023\u5408\u5b66\u7fd2\uff08Associative Learning\uff09\u300d\u3082\u3001\u5bfe\u4eba\u9b45\u529b\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3002\u30d1\u30d6\u30ed\u30d5\u306e\u72ac\u3067\u77e5\u3089\u308c\u308b\u300c\u53e4\u5178\u7684\u6761\u4ef6\u3065\u3051\uff08Classical Conditioning\uff09\u300d\u306f\u3001\u4eba\u9593\u306e\u55c5\u899a\u3068\u60c5\u52d5\u306e\u4e16\u754c\u3067\u3082\u5f37\u529b\u306b\u4f5c\u7528\u3059\u308b\u3002<\/p>\n<p>\u30e9\u30c3\u30c8\u306e\u65b0\u751f\u5150\u3092\u7528\u3044\u305f\u5b9f\u9a13\u3067\u306f\u3001\u55c5\u899a\u523a\u6fc0\uff08\u7279\u5b9a\u306e\u5302\u3044\u3068\u3044\u3046\u6761\u4ef6\u523a\u6fc0\uff09\u3068\u89e6\u899a\u523a\u6fc0\uff08\u6bcd\u89aa\u306b\u64ab\u3067\u3089\u308c\u308b\u3088\u3046\u306a\u5feb\u306e\u7121\u6761\u4ef6\u523a\u6fc0\uff09\u3092\u540c\u6642\u306b\u4e0e\u3048\u3089\u308c\u308b\u3068\u3001\u305d\u306e\u5302\u3044\u306b\u5bfe\u3057\u3066\u5f37\u3044\u55dc\u597d\u6027\u3092\u793a\u3059\u3088\u3046\u306b\u306a\u308a\u3001\u55c5\u7403\u306e\u795e\u7d4c\u5fdc\u7b54\u305d\u306e\u3082\u306e\u304c\u5909\u5316\u3059\u308b\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u308b\u3002\u3055\u3089\u306b\u3001\u500b\u4f53\u9593\u306e\u5302\u3044\u3068\u4fa1\u5024\uff08Valence\uff09\u306e\u7d50\u3073\u3064\u304d\u306f\u3001\u5b66\u7fd2\u306b\u3088\u3063\u3066\u6291\u5236\u6027\u4ecb\u5728\u30cb\u30e5\u30fc\u30ed\u30f3\u3092\u4ecb\u3057\u3066\u518d\u69cb\u7bc9\u3055\u308c\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u4eba\u9593\u306b\u304a\u3044\u3066\u3082\u540c\u69d8\u306b\u6a5f\u80fd\u3059\u308b\u3002\u4eba\u9593\u3092\u5bfe\u8c61\u3068\u3057\u305f\u7814\u7a76\u3067\u3082\u3001\u4e88\u671f\u305b\u306c\u6210\u529f\u4f53\u9a13\uff08\u7d19\u7b46\u8ab2\u984c\u3067\u306e\u9054\u6210\u611f\uff09\u3092\u7279\u5b9a\u306e\u5302\u3044\u306e\u74b0\u5883\u4e0b\u3067\u7d4c\u9a13\u3057\u305f\u5b66\u7ae5\u306f\u3001\u5f8c\u306b\u540c\u3058\u5302\u3044\u3092\u55c5\u3044\u3060\u969b\u306b\u3001\u4ed6\u306e\u30bf\u30b9\u30af\u306b\u304a\u3044\u3066\u3082\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3057\u3001\u81ea\u5c0a\u5fc3\u3084\u52d5\u6a5f\u4ed8\u3051\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u3002\u307e\u305f\u3001\u4eba\u9593\u306e\u307e\u3070\u305f\u304d\u53cd\u5c04\u3092\u7528\u3044\u305f\u5b9f\u9a13\u3067\u3082\u3001\u55c5\u899a\u523a\u6fc0\u306b\u5bfe\u3059\u308b\u53e4\u5178\u7684\u6761\u4ef6\u3065\u3051\u304c\u6210\u7acb\u3059\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u5bfe\u4eba\u95a2\u4fc2\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306e\u9023\u5408\u5b66\u7fd2\u304c\u300c\u76f8\u624b\u306e\u9b45\u529b\u300d\u306e\u8a55\u4fa1\u306b\u76f4\u7d50\u3059\u308b\u3002\u521d\u5bfe\u9762\u306e\u540c\u6027\u540c\u58eb\u304c4\u5206\u9593\u306e\u77ed\u3044\u4f1a\u8a71\uff08\u30b9\u30d4\u30fc\u30c9\u30d5\u30ec\u30f3\u30c7\u30a3\u30f3\u30b0\uff09\u3092\u884c\u3046\u5b9f\u9a13\u306b\u304a\u3044\u3066\u3001<span style=\"color: #ff0000;\">\u76f8\u624b\u306e\u7740\u3066\u3044\u305fT\u30b7\u30e3\u30c4\u306e\u5302\u3044\u304c\u3001\u305d\u306e\u5f8c\u306e\u76f8\u624b\u306b\u5bfe\u3059\u308b\u300c\u597d\u307e\u3057\u3055\u300d\u3084\u300c\u89aa\u3057\u307f\u3084\u3059\u3055\u300d\u306e\u8a55\u4fa1\u3092\u4e00\u8cab\u3057\u3066\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u305f\u3002<\/span>\u3055\u3089\u306b\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5bfe\u9762\u3067\u306e\u3084\u308a\u53d6\u308a\u3092\u91cd\u306d\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u4eba\u306e\u4f53\u81ed\u306b\u5bfe\u3059\u308b\u5302\u3044\u306e\u8a55\u4fa1\uff08\u5feb\u30fb\u4e0d\u5feb\u306e\u5224\u65ad\uff09\u305d\u306e\u3082\u306e\u304c\u5909\u5316\u3057\u3001\u80af\u5b9a\u7684\u306a\u5370\u8c61\u304c\u5f37\u5316\u3055\u308c\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u3002\u5225\u306e\u7814\u7a76\u3067\u306f\u3001eNose\uff08\u96fb\u5b50\u9f3b\uff09\u306b\u3088\u308b\u4f53\u81ed\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304b\u3089\u3001\u898b\u77e5\u3089\u306c\u4e8c\u4eba\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u793e\u4f1a\u7684\u76f8\u4e92\u4f5c\u7528\u3092\u6301\u3064\u304b\u3069\u3046\u304b\u309271%\u306e\u7cbe\u5ea6\u3067\u4e88\u6e2c\u3067\u304d\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u304a\u308a\u3001\u793e\u4f1a\u7684\u5316\u5b66\u7269\u8cea\uff08Sociochemicals\uff09\u3068\u3057\u3066\u306e\u5302\u3044\u306e\u91cd\u8981\u6027\u304c\u88cf\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<h3>\u30b6\u30a4\u30a2\u30f3\u30b9\u306e\u6cd5\u5247\uff08\u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff09\u306e\u55c5\u899a\u7684\u9069\u7528\u3068\u305d\u306e\u9650\u754c<\/h3>\n<p>\u7279\u5b9a\u306e\u523a\u6fc0\u306b\u7e70\u308a\u8fd4\u3057\u89e6\u308c\u308b\u3053\u3068\u3067\u3001\u6b21\u7b2c\u306b\u305d\u306e\u5bfe\u8c61\u3078\u306e\u597d\u611f\u5ea6\u304c\u9ad8\u307e\u308b\u73fe\u8c61\u3092\u300c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff08Mere Exposure Effect \/ \u30b6\u30a4\u30a2\u30f3\u30b9\u306e\u6cd5\u5247\uff09\u300d\u3068\u547c\u3076\u3002\u5bfe\u4eba\u95a2\u4fc2\u306b\u304a\u3044\u3066\u3001\u9854\u3092\u5408\u308f\u305b\u308b\u56de\u6570\u304c\u591a\u3044\u307b\u3069\u76f8\u624b\u3092\u597d\u304d\u306b\u306a\u308a\u3084\u3059\u3044\u3068\u3044\u3046\u5f62\u3067\u3088\u304f\u77e5\u3089\u308c\u3066\u3044\u308b\u304c\u3001\u3053\u308c\u306f\u55c5\u899a\u523a\u6fc0\u306b\u3082\u9069\u7528\u3055\u308c\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u55c5\u899a\u306b\u304a\u3051\u308b\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306b\u306f\u91cd\u8981\u306a\u300c\u6761\u4ef6\u300d\u3068\u300c\u9650\u754c\u300d\u304c\u5b58\u5728\u3059\u308b\u3002\u7814\u7a76\u306b\u3088\u308c\u3070\u3001\u5302\u3044\u306b\u5bfe\u3059\u308b\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306e\u5927\u304d\u3055\u306f\u3001\u305d\u306e\u5302\u3044\u306e\u300c\u521d\u671f\u306e\u4e0d\u5feb\u611f\u30fb\u5feb\u611f\uff08Initial Pleasantness\uff09\u300d\u306b\u5f37\u304f\u4f9d\u5b58\u3057\u3001\u9006U\u5b57\u578b\u306e\u66f2\u7dda\u3092\u63cf\u304f\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u306e\u53cd\u5fdc\u3092\u793a\u3059\u3002<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th>\u521d\u671f\u306e\u5302\u3044\u306e\u8a55\u4fa1<\/th>\n<th>\u7e70\u308a\u8fd4\u3057\u306e\u9732\u51fa\uff08\u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff09\u306b\u3088\u308b\u597d\u611f\u5ea6\u306e\u63a8\u79fb<\/th>\n<th>\u30e1\u30ab\u30cb\u30ba\u30e0\u306e\u8003\u5bdf<\/th>\n<\/tr>\n<tr>\n<td>\u4e2d\u7acb\u7684\u3001\u307e\u305f\u306f\u5fae\u304b\u306a\u5feb\u523a\u6fc0<\/td>\n<td>\u6700\u3082\u99b4\u67d3\u307f\u304c\u751f\u3058\u3001\u597d\u611f\u5ea6\uff08Pleasantness\uff09\u304c\u660e\u78ba\u306b\u4e0a\u6607\u3059\u308b\u3002<\/td>\n<td>\u77e5\u899a\u7684\u6d41\u66a2\u6027\uff08Perceptual Fluency\uff09\u304c\u9ad8\u307e\u308a\u3001\u51e6\u7406\u304c\u5bb9\u6613\u306b\u306a\u308b\u305f\u3081\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5f37\u70c8\u306a\u5feb\u523a\u6fc0\uff08\u5f37\u3044\u9999\u6c34\u7b49\uff09<\/td>\n<td>\u521d\u671f\u306e\u8a55\u4fa1\u306f\u9ad8\u3044\u304c\u3001\u53cd\u5fa9\u63d0\u793a\u306b\u3088\u3063\u3066\u597d\u611f\u5ea6\u304c\u4e0a\u6607\u3057\u306a\u3044\u3001\u307e\u305f\u306f\u4f4e\u4e0b\u3059\u308b\u3002<\/td>\n<td>\u523a\u6fc0\u306e\u904e\u5270\u306b\u3088\u308b\u55c5\u899a\u75b2\u52b4\u3084\u3001\u98fd\u304d\uff08Habituation\uff09\u304c\u767a\u751f\u3059\u308b\u305f\u3081\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4e0d\u5feb\u306a\u5302\u3044\uff08\u60aa\u81ed\uff09<\/td>\n<td>\u4f55\u5ea6\u55c5\u3044\u3067\u3082\u597d\u611f\u5ea6\u306f\u4e0a\u304c\u3089\u305a\u3001\u3080\u3057\u308d\u5acc\u60aa\u611f\u304c\u5f37\u307e\u308b.<\/td>\n<td>\u751f\u7269\u5b66\u7684\u306a\u751f\u5b58\u30ea\u30b9\u30af\u3078\u306e\u8b66\u6212\u30b7\u30b9\u30c6\u30e0\u304c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u3092\u4e0a\u56de\u308b\u305f\u3081\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u307e\u305f\u3001\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306f\u4e00\u822c\u7684\u306b10\u301c20\u56de\u306e\u63d0\u793a\u3067\u6700\u5927\u306b\u9054\u3057\u3001\u305d\u308c\u4ee5\u4e0a\u306e\u904e\u5270\u306a\u9732\u51fa\u306f\u9b45\u529b\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3082\u6307\u6458\u3055\u308c\u3066\u3044\u308b\u3002\u5e83\u544a\u753b\u50cf\u306b\u304a\u3051\u308b\u7814\u7a76\u3067\u3082\u3001\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306f\u6ce8\u610f\uff08Attention\uff09\u304c\u5411\u3051\u3089\u308c\u305f\u90e8\u5206\u306b\u306e\u307f\u5f37\u304f\u4f5c\u7528\u3057\u3001\u5358\u306b\u63d0\u793a\u3055\u308c\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u52b9\u679c\u304c\u8584\u3044\u5834\u5408\u304c\u3042\u308b\u3053\u3068\u304c\u793a\u5506\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<h3>\u30cf\u30ed\u30fc\u52b9\u679c\u3068\u6e05\u6f54\u611f\u304c\u3082\u305f\u3089\u3059\u5bfe\u4eba\u4fe1\u983c\u6027\u306e\u5411\u4e0a<\/h3>\n<p>\u300c\u30cf\u30ed\u30fc\u52b9\u679c\uff08Halo Effect\uff09\u300d\u3068\u306f\u3001\u3042\u308b\u5bfe\u8c61\u3092\u8a55\u4fa1\u3059\u308b\u969b\u3001\u76ee\u7acb\u3061\u3084\u3059\u3044\u4e00\u3064\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u7279\u5fb4\uff08\u4f8b\uff1a\u5916\u898b\u306e\u9b45\u529b\u3084\u6e05\u6f54\u611f\uff09\u306b\u5f15\u304d\u305a\u3089\u308c\u3066\u3001\u4ed6\u306e\u95a2\u4fc2\u306a\u3044\u7279\u5fb4\uff08\u4f8b\uff1a\u77e5\u80fd\u3001\u8aa0\u5b9f\u3055\u3001\u4ed5\u4e8b\u306e\u80fd\u529b\uff09\u307e\u3067\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\uff08\u203b\u5148\u5165\u89b3\u3084\u504f\u898b\u306b\u3088\u308b\u8a8d\u8b58\u306e\u6b6a\u307f\u306e\u3053\u3068\uff09\u3067\u3042\u308b\u3002<\/p>\n<p>\u55c5\u899a\u306f\u3001\u3053\u306e\u30cf\u30ed\u30fc\u52b9\u679c\u3092\u5f37\u70c8\u306b\u5f15\u304d\u8d77\u3053\u3059\u5f15\u304d\u91d1\u3068\u306a\u308b\u3002<span style=\"color: #ff0000;\">\u6027\u5225\u306b\u5408\u81f4\u3057\u305f\uff08\u30b8\u30a7\u30f3\u30c0\u30fc\u30fb\u30b3\u30f3\u30b0\u30eb\u30fc\u30a8\u30f3\u30c8\u306a\uff09\u9999\u6c34\u3084\u3001\u6e05\u6f54\u611f\u3092\u611f\u3058\u3055\u305b\u308b\u5302\u3044\u3092\u307e\u3068\u3063\u3066\u3044\u308b\u4eba\u7269\u306f\u3001\u5358\u306b\u300c\u826f\u3044\u5302\u3044\u304c\u3059\u308b\u300d\u3068\u8a55\u4fa1\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u4fe1\u983c\u3067\u304d\u308b\u300d\u300c\u5916\u5411\u7684\u3067\u3042\u308b\u300d\u300c\u77e5\u7684\u3067\u3042\u308b\u300d\u300c\u793e\u4f1a\u7684\u30b9\u30ad\u30eb\u304c\u9ad8\u3044\u300d\u3068\u3044\u3063\u305f\u3001\u4eba\u9593\u6027\u306e\u6839\u5e79\u306b\u95a2\u308f\u308b\u7279\u6027\u307e\u3067\u3082\u304c\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u304c\u5b9f\u9a13\u3067\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u308b\u3002<\/span><\/p>\n<p>\u7279\u306b\u8077\u5834\u74b0\u5883\u306b\u304a\u3051\u308b\u5bfe\u4eba\u4fe1\u983c\u611f\u306e\u69cb\u7bc9\u306b\u304a\u3044\u3066\u3001\u5302\u3044\u306f\u6975\u3081\u3066\u5b9f\u7528\u7684\u306a\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3002\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u300c\u4fe1\u983c\u30b2\u30fc\u30e0\uff08Trust Game\uff09\u300d\u3092\u7528\u3044\u305f\u5b9f\u9a13\u7d50\u679c\u306f\u3001\u5302\u3044\u304c\u3082\u305f\u3089\u3059\u7121\u610f\u8b58\u306e\u884c\u52d5\u5909\u5316\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<th>\u5b9f\u9a13\u6761\u4ef6\uff08\u90e8\u5c4b\u306e\u9999\u308a\uff09<\/th>\n<th>\u6295\u8cc7\u8005\u304b\u3089\u4fe1\u8a17\u8005\u3078\u6e21\u3055\u308c\u305f\u91d1\u984d\uff08\u5e73\u5747\u5024 \u00b1 \u6a19\u6e96\u504f\u5dee\uff09<\/th>\n<th>\u6709\u610f\u5dee\uff08\u5bfe\u7167\u7fa4\u3068\u306e\u6bd4\u8f03\uff09<\/th>\n<\/tr>\n<tr>\n<td>\u30e9\u30d9\u30f3\u30c0\u30fc\uff08\u30ea\u30e9\u30c3\u30af\u30b9\u30fb\u6e05\u6f54\u611f\uff09<\/td>\n<td>3.90 \u00b1 1.255<\/td>\n<td>\u6709\u610f\u306b\u9ad8\u3044\uff08p = 0.02\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u30da\u30d1\u30fc\u30df\u30f3\u30c8\uff08\u899a\u9192\u523a\u6fc0\uff09<\/td>\n<td>3.23 \u00b1 1.150<\/td>\n<td>\u5dee\u306a\u3057\uff08p = 0.90\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u81ed\uff08\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\uff09<\/td>\n<td>3.20 \u00b1 1.045<\/td>\n<td>\u57fa\u6e96\u5024<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u7d50\u679c\u306f\u3001\u30e9\u30d9\u30f3\u30c0\u30fc\u306e\u3088\u3046\u306a\u30ea\u30e9\u30c3\u30af\u30b9\u3092\u4fc3\u3057\u6e05\u6f54\u611f\u306e\u3042\u308b\u9999\u308a\u304c\u6f02\u3046\u74b0\u5883\u4e0b\u3067\u306f\u3001\u898b\u77e5\u3089\u306c\u76f8\u624b\u306b\u5bfe\u3059\u308b\u8b66\u6212\u5fc3\u304c\u89e3\u3051\u3001\u91d1\u92ad\u7684\u306a\u30ea\u30b9\u30af\u3092\u4f34\u3046\u5354\u529b\u884c\u52d5\uff08\u5bfe\u4eba\u4fe1\u983c\u611f\uff09\u304c\u6709\u610f\u306b\u5897\u52a0\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u306e\u884c\u52d5\u5909\u5316\u304c\u53c2\u52a0\u8005\u306e\u610f\u8b58\u7684\u306a\u899a\u9192\u5ea6\u3084\u6c17\u5206\u306e\u826f\u3055\u3068\u306f\u7121\u76f8\u95a2\u3067\u3042\u3063\u305f\u70b9\u3067\u3042\u308b\uff08ps \u2265 0.18\uff09\u3002\u3064\u307e\u308a\u3001\u5302\u3044\u306f\u610f\u8b58\u7684\u306a\u5224\u65ad\u3092\u4ecb\u3055\u305a\u306b\u3001\u76f4\u63a5\u7684\u306b\u4fe1\u983c\u884c\u52d5\u3092\u8a98\u767a\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u30ec\u30e2\u30f3\u3084\u30d5\u30ec\u30c3\u30b7\u30e5\u30ea\u30cd\u30f3\uff08\u6d17\u3044\u7acb\u3066\u306e\u30b7\u30fc\u30c4\uff09\u3001\u30b7\u30c0\u30fc\u30a6\u30c3\u30c9\u306a\u3069\u306e\u9999\u308a\u306f\u3001\u6e05\u6f54\u611f\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30ea\u30ba\u30e0\u3001\u304a\u3088\u3073\u4fe1\u983c\u6027\u3092\u7121\u610f\u8b58\u306b\u4f1d\u9054\u3059\u308b\u3002\u30e9\u30d9\u30f3\u30c0\u30fc\u306e\u30ea\u30ca\u30ed\u30fc\u30eb\u6210\u5206\u306f\u4e2d\u67a2\u795e\u7d4c\u7cfb\u306eGABA\u53d7\u5bb9\u4f53\u306b\u4f5c\u7528\u3057\u93ae\u9759\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u3001\u30b7\u30c8\u30e9\u30b9\u3084\u30af\u30ea\u30fc\u30f3\u306a\u9999\u308a\u306f\u884c\u52d5\u514d\u75ab\u30b7\u30b9\u30c6\u30e0\uff08\u611f\u67d3\u75c7\u3084\u75c5\u539f\u4f53\u304b\u3089\u8eab\u3092\u5b88\u308b\u305f\u3081\u306e\u7121\u610f\u8b58\u306e\u5acc\u60aa\u53cd\u5fdc\uff09\u3092\u5b89\u5fc3\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308b\u3002\u884c\u52d5\u514d\u75ab\u306b\u3088\u308b\u300c\u5acc\u60aa\u611f\u300d\u306f\u793e\u4f1a\u7684\u7f9e\u6065\u5fc3\u3068\u7d50\u3073\u3064\u3044\u3066\u304a\u308a\u3001\u6e05\u6f54\u306a\u5302\u3044\u306f\u3053\u306e\u300c\u5acc\u60aa\u3055\u308c\u308b\u30ea\u30b9\u30af\u300d\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u3067\u3001\u76f8\u624b\u306b\u5fc3\u7406\u7684\u5b89\u5168\u6027\u3092\u4e0e\u3048\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>\u5302\u3044\u306e\u77e5\u899a\u306b\u304a\u3051\u308b\u751f\u7269\u5b66\u7684\u6027\u5dee\u3068\u30db\u30eb\u30e2\u30f3\u306e\u5f71\u97ff<\/h3>\n<p>\u55c5\u899a\u306e\u611f\u53d7\u6027\u3084\u5302\u3044\u306b\u5bfe\u3059\u308b\u8a55\u4fa1\u306b\u306f\u3001\u751f\u7269\u5b66\u7684\u306a\u6027\u5dee\u304c\u5b58\u5728\u3059\u308b\u3002\u4e00\u822c\u7684\u306b\u3001\u5973\u6027\u306f\u7537\u6027\u306b\u6bd4\u3079\u3066\u55c5\u899a\u306e\u611f\u5ea6\uff08\u95be\u5024\u306e\u4f4e\u3055\uff09\u304c\u9ad8\u304f\u3001\u3088\u308a\u5fae\u5f31\u306a\u5302\u3044\u3092\u55c5\u304e\u5206\u3051\u308b\u80fd\u529b\u306b\u9577\u3051\u3066\u3044\u308b\u3002\u3053\u308c\u306f\u3001\u30a8\u30b9\u30c8\u30ed\u30b2\u30f3\u306a\u3069\u306e\u5973\u6027\u30db\u30eb\u30e2\u30f3\u304c\u55c5\u899a\u611f\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u3067\u3042\u308a\u3001\u598a\u5a20\u5f8c\u671f\u3084\u6392\u5375\u671f\u306b\u304a\u3044\u3066\u7279\u306b\u611f\u5ea6\u304c\u9ad8\u307e\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u308b\u3002\u30e9\u30c3\u30c8\u3092\u7528\u3044\u305f\u8133\u6ce2\u6e2c\u5b9a\u306e\u7814\u7a76\u3067\u3082\u3001\u30e1\u30b9\u306f\u30aa\u30b9\u306b\u6bd4\u3079\u3066\u77ed\u3044\u6642\u9593\u3067\u5302\u3044\u3092\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3057\u3001\u30ac\u30f3\u30de\u6ce2\u304a\u3088\u3073\u30d9\u30fc\u30bf\u6ce2\u306e\u30d1\u30ef\u30fc\u304c\u7570\u306a\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u3066\u304a\u308a\u3001\u6027\u5225\u306b\u3088\u308b\u60c5\u5831\u51e6\u7406\u306e\u9055\u3044\u304c\u793a\u5506\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u8208\u5473\u6df1\u3044\u3053\u3068\u306b\u3001\u300c\u5302\u3044\u306e\u5feb\u30fb\u4e0d\u5feb\uff08Hedonic judgment\uff09\u300d\u305d\u306e\u3082\u306e\u306b\u95a2\u3057\u3066\u306f\u3001\u4e00\u822c\u7684\u306a\u74b0\u5883\u81ed\u306b\u5bfe\u3057\u3066\u306f\u7537\u5973\u9593\u3067\u6975\u7aef\u306a\u5dee\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u300c\u4eba\u9593\u306e\u4f53\u81ed\uff08Body Odor\uff09\u300d\u306e\u8a55\u4fa1\u306b\u304a\u3044\u3066\u306f\u660e\u78ba\u306a\u6027\u5dee\u3068\u30db\u30eb\u30e2\u30f3\u306e\u5f71\u97ff\u304c\u73fe\u308c\u308b\u3002\u5973\u6027\u306f\u3001\u4e3b\u8981\u7d44\u7e54\u9069\u5408\u907a\u4f1d\u5b50\u8907\u5408\u4f53\uff08MHC\uff1a\u514d\u75ab\u7cfb\u3092\u53f8\u308b\u907a\u4f1d\u5b50\uff09\u304c\u81ea\u5206\u3068\u7570\u306a\u308b\u7537\u6027\u306e\u5302\u3044\u3092\u300c\u597d\u307e\u3057\u3044\u300d\u3068\u611f\u3058\u308b\u50be\u5411\u304c\u3042\u308a\uff08\u30db\u30eb\u30e2\u30f3\u907f\u598a\u85ac\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u5834\u5408\uff09\u3001\u3053\u308c\u306f\u751f\u7269\u5b66\u7684\u306a\u591a\u69d8\u6027\u3092\u6c42\u3081\u3001\u75c5\u6c17\u3078\u306e\u62b5\u6297\u529b\u304c\u5f37\u3044\u5b50\u5b6b\u3092\u6b8b\u305d\u3046\u3068\u3059\u308b\u7121\u610f\u8b58\u306e\u53cd\u5fdc\u3067\u3042\u308b\u3068\u3055\u308c\u308b\u3002<\/p>\n<p>\u307e\u305f\u3001\u5302\u3044\u306e\u89e3\u91c8\u306f\u300c\u610f\u5473\u7684\u30e9\u30d9\u30ea\u30f3\u30b0\uff08Semantic Labeling\uff09\u300d\u306b\u3088\u3063\u3066\u3082\u8a8d\u77e5\u7684\u306b\u5909\u5316\u3059\u308b\u3002\u540c\u3058\u4e2d\u7acb\u7684\u306a\u5302\u3044\u3067\u3042\u3063\u3066\u3082\u3001\u300c\u30d5\u30a7\u30df\u30cb\u30f3\u306a\u9999\u308a\u300d\u3068\u30e9\u30d9\u30eb\u4ed8\u3051\u3055\u308c\u308b\u3068\u3088\u308a\u5973\u6027\u7684\u306b\u3001\u300c\u30de\u30b9\u30ad\u30e5\u30ea\u30f3\u306a\u9999\u308a\u300d\u3068\u30e9\u30d9\u30eb\u4ed8\u3051\u3055\u308c\u308b\u3068\u3088\u308a\u7537\u6027\u7684\u306b\u77e5\u899a\u3055\u308c\u308b\u3068\u3044\u3046\u5b9f\u9a13\u7d50\u679c\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u5302\u3044\u306e\u77e5\u899a\u304c\u7d14\u7c8b\u306a\u7269\u7406\u7684\u523a\u6fc0\u3060\u3051\u3067\u306a\u304f\u3001\u793e\u4f1a\u7684\u30fb\u6587\u8108\u7684\u306a\u60c5\u5831\u306b\u3088\u3063\u3066\u8133\u5185\u3067\u88dc\u6b63\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u3002\u30bf\u30a4\u306e\u6d88\u8cbb\u8005\u306e23%\u304c\u67d4\u8edf\u5264\u3092\u65e5\u5e38\u7684\u306a\u9999\u6c34\u4ee3\u308f\u308a\u3068\u3057\u3066\u4f7f\u7528\u3057\u3001\u300c\u826f\u3044\u9999\u308a\uff1d\u6e05\u6f54\u3055\u300d\u3068\u3044\u3046\u5f37\u56fa\u306a\u7d50\u3073\u3064\u304d\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u73fe\u8c61\u3082\u3001\u3053\u306e\u6587\u8108\u7684\u306a\u610f\u5473\u4ed8\u3051\u306e\u4e00\u74b0\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h2>\u304d\u3088\u307a\u30fc\u306e\u8003\u5bdf\uff08\u672c\u8ad6\uff09<\/h2>\n<p>\u524d\u7ae0\u3067\u6574\u7406\u3057\u305f\u795e\u7d4c\u79d1\u5b66\u30fb\u8a8d\u77e5\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u81a8\u5927\u306a\u30a8\u30d3\u30c7\u30f3\u30b9\u3092\u7d71\u5408\u3059\u308b\u3068\u3001\u4e00\u3064\u306e\u6975\u3081\u3066\u660e\u78ba\u306a\u56f3\u5f0f\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308b\u3002\u305d\u308c\u306f\u3001<span style=\"color: #ff0000;\">\u300c\u55c5\u899a\u306f\u3001\u4eba\u9593\u306e\u7406\u6027\u306e\u9632\u58c1\uff08\u8996\u5e8a\uff09\u3092\u8fc2\u56de\u3057\u3001\u611f\u60c5\u3068\u8a18\u61b6\u306e\u30b3\u30a2\uff08\u5927\u8133\u8fba\u7e01\u7cfb\uff09\u306b\u76f4\u63a5\u30de\u30eb\u30a6\u30a7\u30a2\uff08\u597d\u610f\u7684\u306a\u5370\u8c61\uff09\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u52b9\u7387\u7684\u306a\u30d0\u30c3\u30af\u30c9\u30a2\u3067\u3042\u308b\u300d<\/span>\u3068\u3044\u3046\u4e8b\u5b9f\u3067\u3042\u308b\u3002<\/p>\n<p>\u9999\u6c34\u306e\u4f7f\u7528\u304c\u5236\u9650\u3055\u308c\u3001\u30b9\u30e1\u30cf\u30e9\u3068\u3044\u3046\u6982\u5ff5\u304c\u76e3\u8996\u306e\u76ee\u3092\u5149\u3089\u305b\u3066\u3044\u308b\u73fe\u4ee3\u306e\u8077\u5834\u306b\u304a\u3044\u3066\u3001\u5973\u6027\u793e\u54e1\u3092\u7121\u610f\u8b58\u306b\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u5f37\u3044\u5302\u3044\u3067\u81ea\u5df1\u4e3b\u5f35\u3059\u308b\u3088\u3046\u306a\u65e7\u614b\u4f9d\u7136\u3068\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u901a\u7528\u3057\u306a\u3044\u3002\u3080\u3057\u308d\u3001\u8133\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u9006\u624b\u306b\u53d6\u3063\u305f\u300c\u30b9\u30c6\u30eb\u30b9\u6226\u7565\u300d\u3053\u305d\u304c\u6c42\u3081\u3089\u308c\u308b\u3002\u79c1\u306f\u3001\u30ef\u30f3\u30ca\u30a4\u30c8\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u3057\u3066\u306e\u72ec\u81ea\u306e\u8996\u70b9\u304b\u3089\u3001\u4e0a\u8a18\u306e\u4e8b\u5b9f\u95a2\u4fc2\u3092\u9ad8\u5ea6\u306b\u7d44\u307f\u5408\u308f\u305b\u3001\u8077\u5834\u3067\u6d3b\u7528\u53ef\u80fd\u306a3\u3064\u306e\u8ad6\u7406\u7684\u306a\u6226\u7565\u4eee\u8aac\u3092\u5c0e\u304d\u51fa\u3057\u305f\u3002<\/p>\n<h3>\u4eee\u8aac1\uff1a\u300c\u5916\u4ea4\u7684\u55c5\u899a\u30b7\u30b0\u30ca\u30eb\uff08Diplomatic Odor\uff09\u300d\u3068\u3057\u3066\u306e\u67d4\u8edf\u5264\u306e\u507d\u88c5\u3068\u884c\u52d5\u514d\u75ab\u306e\u30cf\u30c3\u30af<\/h3>\n<p>\u8077\u5834\u306b\u304a\u3044\u3066\u9999\u6c34\u304cNG\u3068\u3055\u308c\u308b\u6700\u5927\u306e\u7406\u7531\u306f\u3001\u305d\u308c\u304c\u300c\u4ed6\u8005\u306e\u30d1\u30fc\u30bd\u30ca\u30eb\u30b9\u30da\u30fc\u30b9\u306b\u5bfe\u3059\u308b\u904e\u5270\u306a\u4fb5\u7565\u300d\u3067\u3042\u308a\u3001\u300c\u6027\u7684\u306a\u30a2\u30d4\u30fc\u30eb\uff08\u4ea4\u5c3e\u306e\u30b7\u30b0\u30ca\u30eb\uff09\u300d\u3068\u3057\u3066\u610f\u8b58\u7684\u306b\u611f\u77e5\u3055\u308c\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u74b0\u5883\u306b\u305d\u3050\u308f\u306a\u3044\u3068\u5224\u65ad\u3055\u308c\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4eba\u9593\u306f\u5b8c\u5168\u306b\u7121\u81ed\u3067\u3044\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u3002\u4f53\u81ed\u306fMHC\uff08\u4e3b\u8981\u7d44\u7e54\u9069\u5408\u907a\u4f1d\u5b50\u8907\u5408\u4f53\uff09\u306a\u3069\u306e\u514d\u75ab\u60c5\u5831\u3092\u542b\u3093\u3067\u304a\u308a\u3001\u76f8\u624b\u306e\u5973\u6027\u3068\u907a\u4f1d\u5b50\u7684\u306b\u76f8\u6027\u304c\u60aa\u3051\u308c\u3070\u3001\u7121\u610f\u8b58\u306e\u30ec\u30d9\u30eb\u3067\u300c\u751f\u7406\u7684\u306a\u4e0d\u5feb\u611f\u300d\u3092\u62b1\u304b\u308c\u308b\u30ea\u30b9\u30af\u304c\u5e38\u306b\u5b58\u5728\u3059\u308b\u3002\u3053\u306e\u907a\u4f1d\u7684\u30ac\u30c1\u30e3\u306e\u30ea\u30b9\u30af\u3092\u6392\u9664\u3057\u3001\u304b\u3064\u30b9\u30e1\u30cf\u30e9\u898f\u5236\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306e\u6700\u9069\u89e3\u304c\u3001\u300c\u67d4\u8edf\u5264\u300d\u3084\u300c\u9ad8\u54c1\u8cea\u306a\u77f3\u9e78\u300d\u306b\u3088\u308b\u5fae\u9999\u306e\u30ec\u30a4\u30e4\u30ea\u30f3\u30b0\u3067\u3042\u308b\u3002<\/p>\n<p>\u79c1\u306f\u3053\u308c\u3092\u3001\u751f\u7269\u5b66\u7684\u306a\u4f53\u81ed\uff08Natural Odor\uff09\u3092\u4e0a\u66f8\u304d\u3059\u308b**\u300c\u5916\u4ea4\u7684\u55c5\u899a\u30b7\u30b0\u30ca\u30eb\uff08Diplomatic Odor\uff09\u300d\u306e\u6226\u7565\u7684\u5229\u7528**\u3068\u5b9a\u7fa9\u3059\u308b\u3002\u30b9\u30d4\u30fc\u30c9\u30d5\u30ec\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b9f\u9a13\u304c\u5982\u5b9f\u306b\u793a\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u610f\u56f3\u7684\u306b\u4ed8\u4e0e\u3055\u308c\u305f\u5916\u4ea4\u7684\u306a\u5302\u3044\u306f\u3001\u81ea\u7136\u306a\u4f53\u81ed\u3068\u306f\u7570\u306a\u308b\u793e\u4f1a\u7684\u60c5\u5831\uff08\u89aa\u3057\u307f\u3084\u3059\u3055\u3001\u53cb\u597d\u6027\uff09\u3092\u4f1d\u9054\u3057\u3001\u5bfe\u4eba\u8a55\u4fa1\u3092\u5287\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u3002<\/p>\n<p>\u67d4\u8edf\u5264\u3084\u77f3\u9e78\u306e\u9999\u308a\u306f\u3001\u793e\u4f1a\u7684\u306b\u306f\u300c\u6d17\u6fef\u30fb\u5165\u6d74\u3092\u3057\u305f\u300d\u3068\u3044\u3046**\u6e05\u6f54\u306a\u885b\u751f\u7ba1\u7406\u306e\u8a3c\u660e\uff08\u514d\u7f6a\u7b26\uff09**\u3068\u3057\u3066\u89e3\u91c8\u3055\u308c\u308b\u3002\u3053\u306e\u300c\u6e05\u6f54\u611f\u300d\u306e\u63d0\u793a\u306f\u3001\u5358\u306a\u308b\u30de\u30ca\u30fc\u306e\u554f\u984c\u306b\u7559\u307e\u3089\u306a\u3044\u3002\u9032\u5316\u5fc3\u7406\u5b66\u7684\u306a\u89b3\u70b9\u304b\u3089\u898b\u308c\u3070\u3001\u305d\u308c\u306f\u76f8\u624b\u306e\u300c\u884c\u52d5\u514d\u75ab\u30b7\u30b9\u30c6\u30e0\u300d\u306b\u5bfe\u3059\u308b\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30af\u30ea\u30a2\u30e9\u30f3\u30b9\u306e\u63d0\u793a\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001<span style=\"color: #0000ff;\">\u300c\u79c1\u306f\u75c5\u539f\u83cc\u3092\u6301\u305f\u306a\u3044\u5b89\u5168\u306a\u500b\u4f53\u3067\u3042\u308b\u300d<\/span>\u3068\u3044\u3046\u5f37\u70c8\u306a\u30d1\u30b9\u30dd\u30fc\u30c8\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u306e\u3060\u3002\u5973\u6027\u306e\u55c5\u899a\u306f\u7537\u6027\u3088\u308a\u3082\u95be\u5024\u304c\u4f4e\u304f\u654f\u611f\u3067\u3042\u308b\u305f\u3081\u3001\u672c\u4eba\u304c<span style=\"color: #0000ff;\">\u300c\u5168\u304f\u5302\u3044\u304c\u3057\u306a\u3044\u300d<\/span>\u3068\u601d\u3046\u30ec\u30d9\u30eb\u306e\u5fae\u304b\u306a\u67d4\u8edf\u5264\uff08\u30d5\u30ec\u30c3\u30b7\u30e5\u30ea\u30cd\u30f3\u3084\u30b7\u30c0\u30fc\u30a6\u30c3\u30c9\u306e\u30d6\u30ec\u30f3\u30c9\u306a\u3069\uff09\u306e\u5302\u3044\u3067\u3042\u3063\u3066\u3082\u3001\u5973\u6027\u306e\u55c5\u899a\u306f\u78ba\u5b9f\u306b\u305d\u308c\u3092\u6349\u3048\u3066\u3044\u308b\u3002<span style=\"color: #ff0000;\">\u300c\u9999\u6c34\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u8863\u670d\u306e\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u306e\u5ef6\u9577\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u507d\u88c5\u304c\u3001\u76f8\u624b\u306e\u8b66\u6212\u5fc3\uff08\u7406\u6027\u7684\u306a\u9632\u58c1\uff09\u3092\u5b8c\u5168\u306b\u7121\u52b9\u5316\u3057\u3001\u7121\u610f\u8b58\u4e0b\u306e\u5b89\u5fc3\u611f\u3078\u3068\u76f4\u7d50\u3059\u308b\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3>\u4eee\u8aac2\uff1a\u300c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff08\u9006U\u5b57\uff09\u300d\u3068\u300c\u30cf\u30ed\u30fc\u52b9\u679c\u300d\u306e\u76f8\u4e57\u4f5c\u7528\u306b\u3088\u308b\u9b45\u529b\u306e\u5e95\u4e0a\u3052<\/h3>\n<p>\u9999\u6c34\u3092\u4f7f\u308f\u306a\u3044\u3053\u3068\u306e\u7b2c\u4e8c\u306e\u5229\u70b9\u306f\u3001\u30b6\u30a4\u30a2\u30f3\u30b9\u306e\u6cd5\u5247\uff08\u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff09\u3092\u6700\u3082\u7406\u60f3\u7684\u306a\u5f62\u3067\u30cf\u30c3\u30af\u3067\u304d\u308b\u70b9\u306b\u3042\u308b\u3002<\/p>\n<p>\u7814\u7a76\u304c\u793a\u3059\u901a\u308a\u3001\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306b\u3088\u308b\u597d\u611f\u5ea6\u306e\u4e0a\u6607\u306f\u300c\u4e2d\u7acb\u7684\u3001\u3042\u308b\u3044\u306f\u308f\u305a\u304b\u306b\u5fc3\u5730\u3088\u3044\u5302\u3044\uff08Mildly Pleasant\uff09\u300d\u306b\u304a\u3044\u3066\u6700\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u3001\u521d\u671f\u304b\u3089\u5f37\u70c8\u306a\u5302\u3044\uff08\u5f37\u3044\u9999\u6c34\u306a\u3069\uff09\u306b\u5bfe\u3057\u3066\u306f\u4e0a\u9650\u306b\u9054\u3057\u3084\u3059\u3044\u3001\u3042\u308b\u3044\u306f\u98fd\u304d\u306b\u3088\u3063\u3066\u5acc\u60aa\u306b\u8ee2\u3058\u308b\u3068\u3044\u3046\u9006U\u5b57\u578b\u306e\u66f2\u7dda\u3092\u63cf\u304f\u3002\u6bce\u65e5\u9854\u3092\u5408\u308f\u305b\u3001\u9577\u6642\u9593\u3092\u5171\u306b\u904e\u3054\u3059\u8077\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u5f37\u3044\u9999\u6c34\u306f\u6570\u65e5\u3067\u300c\u55c5\u899a\u75b2\u52b4\u300d\u3092\u5f15\u304d\u8d77\u3053\u3057\u3001\u9b45\u529b\u3092\u9013\u6e1b\u3055\u305b\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u67d4\u8edf\u5264\u306e\u5fae\u9999\u306f\u5e38\u306b\u300c\u308f\u305a\u304b\u306b\u5fc3\u5730\u3088\u3044\u300d\u3068\u3044\u3046\u6700\u9069\u5e2f\u57df\u3092\u7dad\u6301\u3059\u308b\u3002\u3059\u308c\u9055\u3063\u305f\u6642\u3084\u3001\u66f8\u985e\u3092\u624b\u6e21\u3059\u305f\u3081\u306b\u30d1\u30fc\u30bd\u30ca\u30eb\u30b9\u30da\u30fc\u30b9\u306b\u5165\u3063\u305f\u77ac\u9593\u306b\u3060\u3051\u300c\u30d5\u30ef\u30c3\u300d\u3068\u9999\u308b\u5fae\u9999\u306f\u3001\u904e\u5270\u306a\u523a\u6fc0\u3092\u4e0e\u3048\u305a\u306b\u63a5\u89e6\u56de\u6570\u3060\u3051\u3092\u7a3c\u3050\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u306e\u53cd\u5fa9\u63d0\u793a\u306b\u3088\u308a\u3001\u5973\u6027\u306e\u8133\u5185\u3067\u306f\u77e5\u899a\u7684\u6d41\u66a2\u6027\uff08Perceptual Fluency\uff09\u304c\u9ad8\u307e\u308a\u3001<span style=\"color: #ff00ff;\">\u300c\u3053\u306e\u5302\u3044\uff1d\u99b4\u67d3\u307f\u306e\u3042\u308b\u5fc3\u5730\u3088\u3044\u3082\u306e\uff1d\u597d\u611f\u300d<\/span>\u3068\u3044\u3046\u51e6\u7406\u304c\u81ea\u52d5\u7684\u306b\u884c\u308f\u308c\u308b\u3002<\/p>\n<p>\u3053\u3053\u3067\u3055\u3089\u306b\u5f37\u529b\u306a\u30b7\u30ca\u30b8\u30fc\uff08\u203b\u76f8\u4e57\u52b9\u679c\u306e\u3053\u3068\uff09\u3092\u751f\u3080\u306e\u304c**\u30cf\u30ed\u30fc\u52b9\u679c\uff08Halo Effect\uff09**\u3067\u3042\u308b\u3002\u30e9\u30d9\u30f3\u30c0\u30fc\u3084\u30b7\u30c0\u30fc\u30a6\u30c3\u30c9\u3001\u30d5\u30ec\u30c3\u30b7\u30e5\u306a\u77f3\u9e78\u306e\u9999\u308a\u304c\u300c\u4fe1\u983c\u611f\u300d\u3084\u300c\u6709\u80fd\u3055\u300d\u306e\u8a55\u4fa1\u3092\u5e95\u4e0a\u3052\u3059\u308b\u3053\u3068\u306f\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u4fe1\u983c\u30b2\u30fc\u30e0\u7b49\u306e\u5b9f\u9a13\u3067\u5b8c\u5168\u306b\u8a3c\u660e\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p><span style=\"color: #ff0000;\">\u300c\u5fae\u304b\u306b\u826f\u3044\u5302\u3044\u304c\u3059\u308b\uff08\u6e05\u6f54\u3067\u3042\u308b\uff09\u300d\u3068\u3044\u3046\u5358\u4e00\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u77e5\u899a\u304c\u3001\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u300c\u4ed5\u4e8b\u304c\u4e01\u5be7\u3067\u3042\u308b\u300d\u300c\u8aa0\u5b9f\u3067\u3042\u308b\u300d\u300c\u7cbe\u795e\u7684\u306b\u5b89\u5b9a\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u3068\u3057\u3066\u306e\u6709\u80fd\u3055\u306e\u8a55\u4fa1\u306b\u8ee2\u5316\u3055\u308c\u308b\u3002<\/span>\u305d\u3057\u3066\u3001\u6709\u80fd\u3055\u3068\u8aa0\u5b9f\u3055\u306f\u3001\u9032\u5316\u5fc3\u7406\u5b66\u7684\u306b\u898b\u3066\u5973\u6027\u304c\u7537\u6027\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u5bfe\u3057\u3066\u6c42\u3081\u308b\u6700\u91cd\u8981\u30b9\u30c6\u30fc\u30bf\u30b9\u306e\u4e00\u3064\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u3001\u5916\u4ea4\u7684\u5302\u3044\u3067\u6e05\u6f54\u611f\u3092\u6f14\u51fa\u3059\u308b\u3060\u3051\u3067\u3001\u7d50\u679c\u7684\u306b\u300c\u6027\u7684\u306b\u3082\u793e\u4f1a\u7684\u306b\u3082\u9b45\u529b\u7684\u306a\u7537\u6027\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u7dcf\u5408\u8a55\u4fa1\u3078\u3068\u8133\u5185\u5909\u63db\u3055\u308c\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>\u4eee\u8aac3\uff1a\u8077\u5834\u306e\u30eb\u30fc\u30c6\u30a3\u30f3\u3092\u5229\u7528\u3057\u305f\u300c\u55c5\u899a\u7684\u30d1\u30d6\u30ed\u30d5\u306e\u72ac\uff08\u30d7\u30eb\u30fc\u30b9\u30c8\u7684\u5237\u308a\u8fbc\u307f\uff09\u300d<\/h3>\n<p>\u3053\u3053\u304b\u3089\u304c\u3001\u79c1\u306e\u8003\u5bdf\u306e\u771f\u9aa8\u9802\u3067\u3042\u308b\u3002\u5302\u3044\u305d\u306e\u3082\u306e\u306b\u3088\u308b\u57fa\u790e\u7684\u306a\u9b45\u529b\uff08\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\uff09\u3092\u9ad8\u3081\u305f\u5f8c\u306f\u3001\u305d\u308c\u3092\u6a19\u7684\u306e\u5973\u6027\u793e\u54e1\u306e\u300c\u5feb\u60c5\u52d5\u300d\u3068\u5f37\u5236\u7684\u306b\u30ea\u30f3\u30af\u3055\u305b\u308b**\u53e4\u5178\u7684\u6761\u4ef6\u3065\u3051\uff08\u9023\u5408\u5b66\u7fd2\uff09**\u306e\u30d5\u30a7\u30fc\u30ba\u3078\u3068\u79fb\u884c\u3059\u308b\u3002<\/p>\n<p>\u5927\u8133\u8fba\u7e01\u7cfb\uff08\u6241\u6843\u4f53\u30fb\u6d77\u99ac\uff09\u306b\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u55c5\u899a\u306e\u7279\u7570\u6027\u3092\u6700\u5927\u9650\u306b\u5229\u7528\u3059\u308b\u306e\u3060\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u7279\u5b9a\u306e\u67d4\u8edf\u5264\uff08\u305f\u3068\u3048\u3070\u3001\u3042\u307e\u308a\u5e02\u8ca9\u3055\u308c\u3066\u3044\u306a\u3044\u5c11\u3057\u9ad8\u4fa1\u306a\u30a6\u30c3\u30c7\u30a3\u7cfb\u3084\u30e0\u30b9\u30af\u7cfb\u306e\u6df7\u3056\u3063\u305f\u30b7\u30c8\u30e9\u30b9\u306a\u3069\u3001\u7279\u5fb4\u7684\u3060\u304c\u6e05\u6f54\u611f\u306e\u3042\u308b\u9999\u308a\uff09\u3092\u56fa\u5b9a\u3067\u4f7f\u7528\u3057\u3001\u81ea\u5206\u306e\u30b7\u30b0\u30cd\u30c1\u30e3\u30fc\uff08\u7f72\u540d\uff09\u3068\u3059\u308b\u3002\u305d\u306e\u4e0a\u3067\u3001\u8077\u5834\u3067\u305d\u306e\u5973\u6027\u793e\u54e1\u304c\u300c\u559c\u3073\u300d\u3084\u300c\u5b89\u5835\u300d\u3092\u611f\u3058\u308b\u77ac\u9593\u306b\u3001\u7269\u7406\u7684\u306b\u63a5\u8fd1\u3057\u3066\u81ea\u8eab\u306e\u5302\u3044\u3092\u55c5\u304c\u305b\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u5b9f\u8df5\u4f8b\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u91cd\u3044\u30bf\u30b9\u30af\u304c\u7d42\u308f\u3063\u3066\u4e00\u606f\u3064\u3044\u3066\u3044\u308b\u6642\u306b\u3001\u30b3\u30fc\u30d2\u30fc\u3092\u5dee\u3057\u5165\u308c\u308b\u3002<\/li>\n<li>\u4f1a\u8b70\u3067\u5f7c\u5973\u304c\u56f0\u3063\u3066\u3044\u308b\u6642\u306b\u3001\u7684\u78ba\u306a\u30d5\u30a9\u30ed\u30fc\u3092\u5165\u308c\u3066\u52a9\u3051\u8239\u3092\u51fa\u3059\u3002<\/li>\n<li>\u5f7c\u5973\u306e\u4ed5\u4e8b\u306e\u6210\u679c\u3092\u3001\u81f3\u8fd1\u8ddd\u96e2\uff08\u5302\u3044\u304c\u5c4a\u304f\u7bc4\u56f2\uff09\u3067\u5177\u4f53\u7684\u306b\u8912\u3081\u308b\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u300c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u793e\u4f1a\u7684\u76f8\u4e92\u4f5c\u7528\uff08\u5831\u916c\u30fb\u7121\u6761\u4ef6\u523a\u6fc0\uff09\u300d\u3068\u3001\u300c\u3042\u306a\u305f\u306e\u5fae\u304b\u306a\u5302\u3044\uff08\u6761\u4ef6\u523a\u6fc0\uff09\u300d\u304c\u8133\u5185\u3067\u540c\u6642\u306b\u51e6\u7406\u3055\u308c\u308b\u3053\u3068\u3092\u7e70\u308a\u8fd4\u3059\u3068\u3001\u3069\u306e\u3088\u3046\u306a\u5316\u5b66\u53cd\u5fdc\u304c\u8d77\u304d\u308b\u304b\u3002\u30e9\u30c3\u30c8\u306e\u65b0\u751f\u5150\u304c\u5302\u3044\u3068\u64ab\u3067\u3089\u308c\u308b\u5feb\u611f\u3092\u7d50\u3073\u3064\u3051\u305f\u3088\u3046\u306b\u3001\u5b66\u7ae5\u304c\u6210\u529f\u4f53\u9a13\u3068\u5302\u3044\u3092\u7d50\u3073\u3064\u3051\u305f\u3088\u3046\u306b\u3001\u5f7c\u5973\u306e\u6241\u6843\u4f53\u306f<span style=\"color: #ff00ff;\">\u300c\u3053\u306e\u5302\u3044\uff1d\u81ea\u5206\u304c\u5927\u5207\u306b\u3055\u308c\u3066\u3044\u308b\u3001\u5b89\u5fc3\u3067\u304d\u308b\u3001\u80af\u5b9a\u3055\u308c\u308b\u300d<\/span>\u3068\u3044\u3046\u5f37\u5f37\u56fa\u306a\u795e\u7d4c\u56de\u8def\uff08\u30b7\u30ca\u30d7\u30b9\u7d50\u5408\uff09\u3092\u5f62\u6210\u3059\u308b\u3002<\/p>\n<p>\u3053\u306e\u6761\u4ef6\u3065\u3051\u304c\u5b8c\u4e86\u3059\u308b\u3068\u3001\u3082\u306f\u3084\u3042\u306a\u305f\u304c\u6c17\u306e\u5229\u3044\u305f\u8a00\u8449\u3092\u767a\u3059\u308b\u5fc5\u8981\u3059\u3089\u306a\u304f\u306a\u308b\u3002\u3059\u308c\u9055\u3063\u3066\u5302\u3044\u304c\u30d5\u30ef\u30c3\u3068\u9999\u3063\u305f\u3060\u3051\u3067\u3001\u5f7c\u5973\u306e\u81ea\u5f8b\u795e\u7d4c\u306f\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u3001\u3042\u306a\u305f\u306b\u5bfe\u3057\u3066\u7121\u610f\u8b58\u306e\u89aa\u8fd1\u611f\u3068\u4fe1\u983c\u611f\uff08The Scent of Security\uff09\u3092\u62b1\u304f\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u6050\u308d\u3057\u3044\u306e\u306f\u3001\u3053\u306e\u5237\u308a\u8fbc\u307f\u304c\u30d7\u30eb\u30fc\u30b9\u30c8\u52b9\u679c\u3078\u3068\u6607\u83ef\u3055\u308c\u308b\u70b9\u3067\u3042\u308b\u3002\u4f11\u65e5\u3001\u5f7c\u5973\u304c\u8857\u3092\u6b69\u3044\u3066\u3044\u308b\u6642\u3084\u3001\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u3067\u8cb7\u3044\u7269\u3057\u3066\u3044\u308b\u6642\u306b\u3001\u5076\u7136\u3042\u306a\u305f\u306e\u4f7f\u3063\u3066\u3044\u308b\u67d4\u8edf\u5264\u3068\u540c\u3058\u5302\u3044\u3084\u4f3c\u305f\u9999\u6599\u6210\u5206\u3092\u55c5\u3044\u3060\u3068\u3057\u3088\u3046\u3002\u305d\u306e\u77ac\u9593\u3001\u8996\u5e8a\u3092\u8fc2\u56de\u3057\u3066\u5927\u8133\u8fba\u7e01\u7cfb\u304c\u5f37\u5236\u8d77\u52d5\u3057\u3001\u3042\u306a\u305f\u3068\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8a18\u61b6\u3068\u300c\u5b89\u5fc3\u611f\u30fb\u30c9\u30ad\u30c9\u30ad\u611f\u300d\u3068\u3044\u3046\u611f\u60c5\u306e\u30e9\u30f3\u30c9\u30b9\u30b1\u30fc\u30d7\uff08\u60c5\u666f\uff09\u304c\u30d5\u30e9\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u3059\u308b\u3002\u5f7c\u5973\u306f\u8077\u5834\u4ee5\u5916\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u306a\u6642\u9593\u306b\u304a\u3044\u3066\u3082\u3001\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u3042\u306a\u305f\u306e\u3053\u3068\u3092\u8003\u3048\u3001\u305d\u306e\u611f\u60c5\u7684\u306a\u4f59\u97fb\u306b\u6d78\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u8077\u5834\u3068\u3044\u3046\u3001\u9999\u6c34\u3084\u3042\u304b\u3089\u3055\u307e\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5236\u9650\u3055\u308c\u305f\u300c\u9589\u9396\u7a7a\u9593\u300d\u3060\u304b\u3089\u3053\u305d\u3001\u67d4\u8edf\u5264\u3068\u3044\u3046\u507d\u88c5\u3055\u308c\u305f\u5302\u3044\u3092\u30c8\u30ea\u30ac\u30fc\u306b\u3057\u305f\u53e4\u5178\u7684\u6761\u4ef6\u3065\u3051\u306f\u3001\u76f8\u624b\u306e\u7406\u6027\u3092\u5b8c\u5168\u306b\u7720\u3089\u305b\u305f\u307e\u307e\u3001\u6df1\u304f\u3001\u305d\u3057\u3066\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u300c\u30e2\u30c6\u300d\u306e\u57fa\u76e4\u3092\u69cb\u7bc9\u3059\u308b\u6700\u5f37\u306e\u30b9\u30c6\u30eb\u30b9\u5175\u5668\u3068\u306a\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2>\u7d50\u8ad6<\/h2>\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u9999\u6c34NG\u306e\u8077\u5834\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u3044\u304b\u306b\u3057\u3066\u55c5\u899a\u3092\u6226\u7565\u7684\u306b\u7528\u3044\u3001\u5973\u6027\u793e\u54e1\u304b\u3089\u306e\u7121\u610f\u8b58\u306e\u597d\u610f\u3068\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u304b\u3092\u79d1\u5b66\u7684\u898b\u5730\u304b\u3089\u8003\u5bdf\u3057\u3066\u304d\u305f\u3002<\/p>\n<p>\u7814\u7a76\u30c7\u30fc\u30bf\u304c\u5982\u5b9f\u306b\u793a\u3057\u3066\u3044\u308b\u901a\u308a\u3001\u55c5\u899a\u306f\u8996\u899a\u3084\u8074\u899a\u306e\u3088\u3046\u306b\u7406\u6027\u306e\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u7d4c\u7531\u3057\u3066\u300c\u8a55\u4fa1\u300d\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002<span 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