{"id":19025,"date":"2026-06-11T16:55:08","date_gmt":"2026-06-11T07:55:08","guid":{"rendered":"https:\/\/kiyopee.com\/?p=19025"},"modified":"2026-05-24T17:01:06","modified_gmt":"2026-05-24T08:01:06","slug":"%e3%80%90%e8%ab%96%e6%96%87%e3%80%91%e8%81%b7%e5%a0%b4%e3%81%ae%e5%90%8c%e3%81%98%e9%83%a8%e7%bd%b2%e3%81%ae%e5%a5%b3%e6%80%a7%e3%82%92%e7%8b%99%e3%81%86%e3%81%ae%e3%81%af%e7%b5%b6%e5%af%beng%ef%bc%81","status":"publish","type":"post","link":"https:\/\/kiyopee.com\/?p=19025","title":{"rendered":"\u3010\u8ad6\u6587\u3011\u8077\u5834\u306e\u540c\u3058\u90e8\u7f72\u306e\u5973\u6027\u3092\u72d9\u3046\u306e\u306f\u7d76\u5bfeNG\uff01\u3042\u3048\u3066\u300c\u4ed6\u90e8\u7f72\u306e\u5973\u6027\u300d\u3092\u78ba\u5b9f\u306b\u53e3\u8aac\u304d\u843d\u3068\u3059\u305f\u3081\u306e\u79d1\u5b66\u7684\u6700\u9069\u89e3"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17672\" src=\"https:\/\/kiyopee.com\/wp-content\/uploads\/2026\/01\/fb4780a6b5d28b05e860e67ffdff980e.jpg\" alt=\"\u3042\u3044\u3064\u3088\u308a\u30e2\u30c6\u308b\u8ad6\u6587\" width=\"682\" height=\"646\" srcset=\"https:\/\/kiyopee.com\/wp-content\/uploads\/2026\/01\/fb4780a6b5d28b05e860e67ffdff980e.jpg 682w, https:\/\/kiyopee.com\/wp-content\/uploads\/2026\/01\/fb4780a6b5d28b05e860e67ffdff980e-300x284.jpg 300w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/p>\n<h2>1. \u554f\u984c\u63d0\u8d77\uff08\u5c0e\u5165\uff09\u301c\u306a\u305c\u591a\u304f\u306e\u7537\u304c\u300c\u540c\u3058\u90e8\u7f72\u306e\u5973\u300d\u3092\u72d9\u3063\u3066\u81ea\u7206\u3059\u308b\u306e\u304b\uff1f<\/h2>\n<p>\u73fe\u4ee3\u306e\u8077\u5834\u74b0\u5883\u306b\u304a\u3051\u308b\u5bfe\u4eba\u95a2\u4fc2\u306e\u69cb\u7bc9\u3001\u3068\u308a\u308f\u3051\u604b\u611b\u611f\u60c5\u306e\u91b8\u6210\u3092\u76ee\u7684\u3068\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u304a\u3044\u3066\u3001\u5bfe\u8c61\u8005\u306e\u9078\u5b9a\u306f\u6700\u3082\u91cd\u5927\u306a\u6226\u7565\u7684\u521d\u671f\u6c7a\u5b9a\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u3001\u591a\u304f\u306e\u7537\u6027\u306f\u7269\u7406\u7684\u306a\u8ddd\u96e2\u306e\u8fd1\u63a5\u6027\u3084\u3001\u696d\u52d9\u3092\u901a\u3058\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5bb9\u6613\u3055\u304b\u3089\u3001\u300c\u540c\u3058\u90e8\u7f72\u306e\u5973\u6027\u300d\u3092\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5bfe\u8c61\u3068\u3057\u3066\u7121\u610f\u8b58\u306b\u9078\u597d\u3059\u308b\u50be\u5411\u306b\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u5fc3\u7406\u5b66\u306b\u304a\u3051\u308b\u300c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff08Mere Exposure Effect\uff09\u300d\u306e\u8868\u5c64\u7684\u306a\u7406\u89e3\u3001\u3059\u306a\u308f\u3061<span style=\"color: #0000ff;\">\u300c\u63a5\u89e6\u56de\u6570\u304c\u5897\u3048\u308c\u3070\u5897\u3048\u308b\u307b\u3069\u3001\u76f8\u624b\u304b\u3089\u306e\u597d\u610f\u3084\u89aa\u5bc6\u3055\u306f\u7121\u6761\u4ef6\u306b\u9ad8\u307e\u308b\u300d<\/span>\u3068\u3044\u3046\u7d20\u6734\u306a\u4fe1\u5ff5\u306b\u4f9d\u5b58\u3057\u305f\u7d50\u679c\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30ef\u30f3\u30ca\u30a4\u30c8\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u3057\u3066\u306e\u72ec\u81ea\u306e\u8996\u70b9\u304b\u3089\u3053\u306e\u73fe\u8c61\u3092\u89e3\u5256\u3057\u305f\u5834\u5408\u3001\u540c\u90e8\u7f72\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5fc3\u7406\u5b66\u7684\u3001\u795e\u7d4c\u79d1\u5b66\u7684\u3001\u304a\u3088\u3073\u884c\u52d5\u7d4c\u6e08\u5b66\u7684\u306a\u3042\u3089\u3086\u308b\u5074\u9762\u306b\u304a\u3044\u3066\u3001\u6975\u3081\u3066\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u3001\u304b\u3064\u671f\u5f85\u5024\u306e\u4f4e\u3044<span style=\"color: #ff0000;\">\u300c\u975e\u5408\u7406\u7684\u306a\u6226\u7565\u300d\u3067\u3042\u308b\u3068\u65ad\u8a00\u305b\u3056\u308b\u3092\u5f97\u306a\u3044\u3002<\/span><\/p>\n<p>\u540c\u3058\u30aa\u30d5\u30a3\u30b9\u7a7a\u9593\u3067\u65e5\u5e38\u7684\u306b\u9577\u6642\u9593\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u306f\u3001\u521d\u671f\u306e\u8b66\u6212\u5fc3\u3092\u89e3\u304f\u4e0a\u3067\u306f\u6709\u52b9\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u6025\u901f\u306a\u300c\u5fc3\u7406\u7684\u98fd\u548c\uff08Satiation\uff09\u300d\u3068\u751f\u7269\u5b66\u7684\u306a\u300c\u65b0\u5947\u6027\uff08Novelty\uff09\u306e\u55aa\u5931\u300d\u3092\u5fc5\u7136\u7684\u306b\u62db\u304f\u3002\uff08\u203b\u5fc3\u7406\u7684\u98fd\u548c\uff1a\u540c\u3058\u523a\u6fc0\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u98fd\u304d\u304c\u304d\u3066\u3001\u5acc\u6c17\u304c\u3055\u3057\u3066\u3057\u307e\u3046\u5fc3\u306e\u72b6\u614b\u306e\u3053\u3068\uff09<\/p>\n<p>\u3055\u3089\u306b\u3001\u8077\u5834\u3068\u3044\u3046\u9589\u9396\u74b0\u5883\u7279\u6709\u306e\u300c\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u300d\u304c\u5f37\u70c8\u306b\u4f5c\u7528\u3059\u308b\u305f\u3081\u3001\u95a2\u4fc2\u69cb\u7bc9\u306b\u306f\u5e38\u306b\u5de8\u5927\u306a\u6469\u64e6\u62b5\u6297\u304c\u4f34\u3046\u306e\u3067\u3042\u308b\u3002\uff08\u203b\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\uff1a\u5f97\u3092\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u3001\u640d\u3092\u3059\u308b\u3053\u3068\u3092\u904e\u5270\u306b\u6050\u308c\u3066\u56de\u907f\u3057\u3088\u3046\u3068\u3059\u308b\u4eba\u9593\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u7fd2\u6027\u306e\u3053\u3068\uff09<\/p>\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u3053\u3046\u3057\u305f<span style=\"color: #ff0000;\">\u540c\u90e8\u7f72\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u69cb\u9020\u7684\u30fb\u81f4\u547d\u7684\u306a\u6b20\u9665<\/span>\u3092\u5ba2\u89b3\u7684\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304d\u6307\u6458\u3059\u308b\u3002<\/p>\n<p>\u305d\u306e\u4e0a\u3067\u3001\u300c\u90e8\u7f72\u304c\u9055\u3046\u5973\u6027\u300d\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3001\u306a\u305c\u79d1\u5b66\u7684\u304b\u3064\u8ad6\u7406\u7684\u306b\u5727\u5012\u7684\u306a\u512a\u4f4d\u6027\u3092\u6301\u3064\u306e\u304b\u3092\u591a\u89d2\u7684\u306b\u8ad6\u3058\u308b\u3002<\/p>\n<p>\u63a5\u89e6\u983b\u5ea6\u306e\u6700\u9069\u70b9\u306b\u95a2\u3059\u308b\u7814\u7a76\u3001\u30c9\u30fc\u30d1\u30df\u30f3\u5831\u916c\u7cfb\u3092\u30cf\u30c3\u30af\u3059\u308b\u9593\u6b20\u5f37\u5316\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3001\u5e0c\u5c11\u6027\u30d0\u30a4\u30a2\u30b9\u3001\u653e\u7f6e\u3055\u308c\u305f\u5076\u7136\u6027\u306e\u8aa4\u5e30\u5c5e\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u5b66\u8853\u7684\u30a8\u30d3\u30c7\u30f3\u30b9\u3092\u7d71\u5408\u3057\u3001\u7570\u90e8\u7f72\u3068\u3044\u3046\u300c\u65e5\u5e38\u5916\u306e\u5b58\u5728\u300d\u304c\u3082\u305f\u3089\u3059\u69cb\u9020\u7684\u512a\u4f4d\u6027\u3092\u5fb9\u5e95\u7684\u306b\u8003\u5bdf\u3057\u3066\u3044\u304f\u3002<\/p>\n<hr \/>\n<h2>2. \u30ea\u30b5\u30fc\u30c1\u7d50\u679c\u3068\u5ba2\u89b3\u7684\u4e8b\u5b9f\u301c\u79d1\u5b66\u30c7\u30fc\u30bf\u304c\u66b4\u304f\uff01\u300c\u597d\u610f\u300d\u3068\u300c\u57f7\u7740\u300d\u3092\u652f\u914d\u3059\u308b\u8133\u5185\u30e1\u30ab\u30cb\u30ba\u30e0<\/h2>\n<p>\u672c\u8ad6\u3092\u5c55\u958b\u3059\u308b\u524d\u63d0\u3068\u3057\u3066\u3001\u4eba\u9593\u306e\u597d\u610f\u306e\u5f62\u6210\u3001\u604b\u611b\u611f\u60c5\u306e\u7dad\u6301\u3001\u304a\u3088\u3073\u610f\u601d\u6c7a\u5b9a\u306b\u5bc4\u4e0e\u3059\u308b\u5ba2\u89b3\u7684\u306a\u5fc3\u7406\u5b66\u30fb\u795e\u7d4c\u79d1\u5b66\u306e\u7406\u8ad6\u3068\u5b9f\u8a3c\u30c7\u30fc\u30bf\u3092\u4ee5\u4e0b\u306b\u6574\u7406\u3059\u308b\u3002<\/p>\n<h3>2.1 \u5358\u7d14\u63a5\u89e6\u52b9\u679c\uff08Mere Exposure Effect\uff09\u306e\u9650\u754c\u3068\u5fc3\u7406\u7684\u98fd\u548c\u301c\u4f1a\u3048\u3070\u4f1a\u3046\u307b\u3069\u5acc\u308f\u308c\u308b!?\u300c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u300d\u306e\u7f60<\/h3>\n<p>\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u3068\u306f\u3001\u7279\u5b9a\u306e\u523a\u6fc0\uff08\u4eba\u7269\u3001\u9854\u3001\u5358\u8a9e\u3001\u56f3\u5f62\u306a\u3069\uff09\u306b\u7e70\u308a\u8fd4\u3057\u63a5\u89e6\u3059\u308b\u3053\u3068\u3067\u3001\u77e5\u899a\u7684\u6d41\u66a2\u6027\uff08Perceptual fluency\uff09\u304c\u9ad8\u307e\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u5bfe\u8c61\u3078\u306e\u597d\u610f\u3084\u89aa\u8fd1\u611f\u304c\u5897\u52a0\u3059\u308b\u5fc3\u7406\u73fe\u8c61\u3067\u3042\u308b\u3002<\/p>\n<p>1968\u5e74\u306bRobert Zajonc\u304c\u63d0\u5531\u3057\u3066\u4ee5\u6765\u3001\u5bfe\u4eba\u9b45\u529b\u306e\u7814\u7a76\u306b\u304a\u3044\u3066\u5e83\u304f\u652f\u6301\u3055\u308c\u3066\u304d\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u5f8c\u7d9a\u306e\u7814\u7a76\u7fa4\u306f\u3001\u3053\u306e\u52b9\u679c\u304c\u7121\u9650\u306b\u6301\u7d9a\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u660e\u78ba\u306b\u793a\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>Bornstein\uff081989\uff09\u306b\u3088\u308b\u5927\u898f\u6a21\u306a\u30e1\u30bf\u5206\u6790\u3067\u306f\u3001\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306b\u306f\u660e\u78ba\u306a\u4e0a\u9650\u304c\u5b58\u5728\u3057\u3001\u904e\u5270\u306a\u63a5\u89e6\u306f\u9006\u306b\u597d\u610f\u5ea6\u306e\u4f4e\u4e0b\u3092\u62db\u304f\u3053\u3068\u304c\u793a\u3055\u308c\u305f\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001<span style=\"color: #ff0000;\">\u63a5\u89e6\u306b\u3088\u308b\u597d\u610f\u5ea6\u306e\u4e0a\u6607\u306f10\u301c20\u56de\u306e\u63d0\u793a\u3067\u30d4\u30fc\u30af\uff08\u6700\u9069\u70b9\uff09\u306b\u9054\u3057\u3001\u305d\u308c\u4ee5\u4e0a\u306e\u53cd\u5fa9\u306f\u300c\u9000\u5c48\uff08Boredom\uff09\u300d\u3084\u300c\u5acc\u60aa\uff08Aversion\uff09\u300d\u3092\u5f15\u304d\u8d77\u3053\u3059\u3002<\/span><\/p>\n<p>\u3053\u306e\u73fe\u8c61\u3092\u8aac\u660e\u3059\u308b\u6709\u529b\u306a\u7406\u8ad6\u304c\u3001D.E. Berlyne\u304c\u63d0\u5531\u3057\u305f\u300c\u4e8c\u8981\u56e0\u7406\u8ad6\uff08Two-Factor Theory\uff09\u300d\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u7406\u8ad6\u306b\u3088\u308c\u3070\u3001\u53cd\u5fa9\u7684\u306a\u63a5\u89e6\u306f\u521d\u671f\u6bb5\u968e\u306b\u304a\u3044\u3066\u300c\u6163\u308c\uff08Habituation\uff09\u300d\u3068\u3044\u3046\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u8981\u56e0\u3092\u751f\u307f\u51fa\u3057\u3001\u672a\u77e5\u306e\u523a\u6fc0\u306b\u5bfe\u3059\u308b\u6050\u6016\u3084\u8b66\u6212\u3092\u4f4e\u6e1b\u3055\u305b\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u63a5\u89e6\u304c\u3055\u3089\u306b\u7e70\u308a\u8fd4\u3055\u308c\u308b\u3068\u3001\u4eca\u5ea6\u306f\u300c\u9000\u5c48\u30fb\u98fd\u548c\uff08Tedium\/Satiation\uff09\u300d\u3068\u3044\u3046\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u8981\u56e0\u304c\u84c4\u7a4d\u3055\u308c\u59cb\u3081\u308b\u3002<\/p>\n<p>\u9577\u671f\u7684\u306b\u306f\u98fd\u548c\u8981\u56e0\u304c\u6163\u308c\u8981\u56e0\u3092\u4e0a\u56de\u308a\u3001\u5168\u4f53\u3068\u3057\u3066\u306e\u597d\u610f\u5ea6\u306f\u4f4e\u4e0b\u306b\u8ee2\u3058\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>2.2 \u795e\u7d4c\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\uff1a\u30af\u30fc\u30ea\u30c3\u30b8\u52b9\u679c\u3068\u30c9\u30fc\u30d1\u30df\u30f3\u5831\u916c\u7cfb\u301c\u8133\u306e\u8208\u596e\u3092\u30bc\u30ed\u306b\u3059\u308b\u300c\u65b0\u5947\u6027\u306e\u67af\u6e07\u300d<\/h3>\n<p>\u604b\u611b\u611f\u60c5\u3001\u7279\u306b\u30ed\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u306a\u9b45\u529b\u3084\u6027\u7684\u95a2\u5fc3\u306e\u6301\u7d9a\u306b\u306f\u300c\u65b0\u5947\u6027\uff08Novelty\uff09\u300d\u304c\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/p>\n<p>\u9032\u5316\u751f\u7269\u5b66\u304a\u3088\u3073\u5fc3\u7406\u5b66\u306b\u304a\u3044\u3066\u77e5\u3089\u308c\u308b\u300c\u30af\u30fc\u30ea\u30c3\u30b8\u52b9\u679c\uff08Coolidge Effect\uff09\u300d\u306f\u3001\u540c\u4e00\u306e\u5bfe\u8c61\u3078\u306e\u53cd\u5fa9\u7684\u306a\u63a5\u89e6\u306b\u3088\u3063\u3066\u95a2\u5fc3\u3084\u6027\u7684\u8208\u596e\u304c\u6e1b\u9000\uff08\u7fd2\u6163\u5316\uff09\u3059\u308b\u4e00\u65b9\u3067\u3001\u65b0\u3057\u3044\u5bfe\u8c61\u304c\u63d0\u793a\u3055\u308c\u308b\u3068\u5373\u5ea7\u306b\u5f37\u3044\u95a2\u5fc3\u3068\u8208\u596e\u304c\u56de\u5fa9\u3059\u308b\u73fe\u8c61\u3092\u6307\u3059\u3002<\/p>\n<p>\u3053\u306e\u52b9\u679c\u306f\u4eba\u9593\u3092\u542b\u3080\u591a\u304f\u306e\u54fa\u4e73\u985e\u3067\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>Helen Fisher\u3089\u306efMRI\u3092\u7528\u3044\u305f\u7814\u7a76\uff082005\uff09\u306b\u3088\u308c\u3070\u3001\u604b\u611b\u306e\u521d\u671f\u6bb5\u968e\u306b\u3042\u308b\u4eba\u9593\u306e\u8133\u5185\u3067\u306f\u3001\u8179\u5074\u88ab\u84cb\u91ce\uff08VTA\uff09\u304a\u3088\u3073\u5c3e\u72b6\u6838\uff08Caudate nucleus\uff09\u3068\u3044\u3063\u305f\u5831\u916c\u7cfb\u56de\u8def\u304c\u5f37\u304f\u6d3b\u6027\u5316\u3057\u3001\u300c\u30c9\u30fc\u30d1\u30df\u30f3\u300d\u304c\u5927\u91cf\u306b\u5206\u6ccc\u3055\u308c\u308b\u3002<\/p>\n<p>\u30c9\u30fc\u30d1\u30df\u30f3\u306f\u5358\u306a\u308b\u5feb\u697d\u7269\u8cea\u3067\u306f\u306a\u304f\u3001\u300c\u65b0\u898f\u306e\u523a\u6fc0\u300d\u3084\u300c\u4e88\u671f\u305b\u306c\u5831\u916c\u300d\u306b\u5bfe\u3059\u308b\u671f\u5f85\u3068\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u53f8\u308b\u795e\u7d4c\u4f1d\u9054\u7269\u8cea\u3067\u3042\u308b\u3002<\/p>\n<p>\u5bfe\u8c61\u304c\u5b8c\u5168\u306b\u4e88\u6e2c\u53ef\u80fd\u3068\u306a\u308a\u3001\u65e5\u5e38\u306e\u98a8\u666f\u306e\u4e00\u90e8\uff08\uff1d\u65b0\u5947\u6027\u306e\u6b20\u5982\uff09\u3078\u3068\u5909\u8c8c\u3057\u305f\u77ac\u9593\u3001\u8133\u306e\u5b66\u7fd2\u30b7\u30b9\u30c6\u30e0\u306f\u4f5c\u52d5\u3092\u505c\u6b62\u3057\u3001<span style=\"color: #ff0000;\">\u30c9\u30fc\u30d1\u30df\u30f3\u306e\u5206\u6ccc\u306f\u8457\u3057\u304f\u4f4e\u4e0b\u3059\u308b\u3002<\/span><\/p>\n<h3>2.3 \u884c\u52d5\u5fc3\u7406\u5b66\u306e\u5fdc\u7528\uff1a\u9593\u6b20\u5f37\u5316\uff08Intermittent Reinforcement\uff09\u301c\u5973\u3092\u4f9d\u5b58\u72b6\u614b\u306b\u5f15\u304d\u305a\u308a\u8fbc\u3080\u300c\u9593\u6b20\u5f37\u5316\u300d\u306e\u9b54\u529b<\/h3>\n<p>\u5bfe\u8c61\u304b\u3089\u306e\u95a2\u5fc3\u3092\u5f37\u304f\u60f9\u304d\u3064\u3051\u3001\u4f9d\u5b58\u7684\u306a\u30ec\u30d9\u30eb\u306e\u57f7\u7740\u3092\u751f\u307f\u51fa\u3059\u30e1\u30ab\u30cb\u30ba\u30e0\u3068\u3057\u3066\u3001B.F. Skinner\u304c\u63d0\u5531\u3057\u305f\u300c\u9593\u6b20\u5f37\u5316\u300d\u304c\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u5831\u916c\uff08\u604b\u611b\u306b\u304a\u3044\u3066\u306f\u7b11\u9854\u3001\u63a5\u89e6\u3001\u9023\u7d61\u306a\u3069\uff09\u304c\u5e38\u306b\u4e0e\u3048\u3089\u308c\u308b\u300c\u9023\u7d9a\u5f37\u5316\u300d\u3068\u306f\u7570\u306a\u308a\u3001\u4e0d\u898f\u5247\u304b\u3064\u4e88\u6e2c\u4e0d\u53ef\u80fd\u306a\u30bf\u30a4\u30df\u30f3\u30b0\uff08\u5909\u52d5\u6bd4\u7387\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\uff09\u3067\u5831\u916c\u304c\u4e0e\u3048\u3089\u308c\u308b\u72b6\u614b\u3092\u6307\u3059\u3002<\/p>\n<p>\u30b9\u30ed\u30c3\u30c8\u30de\u30b7\u30f3\u304c\u4eba\u9593\u306b\u5f37\u3044\u4f9d\u5b58\u3092\u3082\u305f\u3089\u3059\u306e\u3068\u540c\u69d8\u306b\u3001\u95a2\u4fc2\u6027\u306b\u304a\u3044\u3066<span style=\"color: #ff00ff;\">\u300c\u3044\u3064\u76f8\u624b\u306b\u4f1a\u3048\u308b\u304b\u300d\u300c\u3044\u3064\u512a\u3057\u304f\u3055\u308c\u308b\u304b\u300d<\/span>\u304c\u4e88\u6e2c\u4e0d\u80fd\u3067\u3042\u308b\u5834\u5408\u3001\u8133\u306f\u5e38\u306b\u9ad8\u3044\u671f\u5f85\u72b6\u614b\u306b\u7f6e\u304b\u308c\u308b\u3002<\/p>\n<p>\u3053\u306e\u300c\u5831\u916c\u4e88\u6e2c\u8aa4\u5dee\uff08Reward Prediction Error\uff09\u300d\u306e\u5b58\u5728\u306b\u3088\u308a\u3001\u4e88\u6e2c\u53ef\u80fd\u306a\u5b89\u5b9a\u3057\u305f\u95a2\u4fc2\u6027\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u5f37\u529b\u306a\u30c9\u30fc\u30d1\u30df\u30f3\u5206\u6ccc\u304c\u5f15\u304d\u8d77\u3053\u3055\u308c\u3001\u76f8\u624b\u3078\u306e\u611f\u60c5\u7684\u306a\u57f7\u7740\uff08Emotional addiction\uff09\u304c\u5f62\u6210\u3055\u308c\u308b\u3002<\/p>\n<h3>2.4 \u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u8996\u70b9\uff1a\u5e0c\u5c11\u6027\u30d0\u30a4\u30a2\u30b9\u3068\u640d\u5931\u56de\u907f\u301c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u751f\u3080\u300c\u5e0c\u5c11\u6027\u300d\u3068\u3001\u5973\u306e\u30ac\u30fc\u30c9\u3092\u56fa\u304f\u3059\u308b\u300c\u640d\u5931\u56de\u907f\u300d<\/h3>\n<p>\u884c\u52d5\u7d4c\u6e08\u5b66\u306b\u304a\u3051\u308b\u610f\u601d\u6c7a\u5b9a\u306e\u7279\u6027\u3082\u3001\u5bfe\u4eba\u95a2\u4fc2\u306b\u6df1\u3044\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3002<\/p>\n<p>\u5e0c\u5c11\u6027\u30d0\u30a4\u30a2\u30b9\uff08Scarcity Bias\uff09\uff1a<br \/>\n\u4eba\u9593\u306f\u3001\u7269\u7406\u7684\u306b\u6570\u304c\u5c11\u306a\u3044\u3082\u306e\u3084\u3001\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u3082\u306e\u306b\u5bfe\u3057\u3001\u7121\u610f\u8b58\u306b\u305d\u306e\u5bfe\u8c61\u81ea\u4f53\u306e\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u932f\u899a\u3059\u308b\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3092\u6301\u3064\u3002<\/p>\n<p>\u604b\u611b\u5e02\u5834\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u6ec5\u591a\u306b\u4f1a\u3048\u306a\u3044\u4eba\u7269\u300d\u3084\u300c\u81ea\u5206\u306e\u305f\u3081\u306b\u5272\u3044\u3066\u304f\u308c\u308b\u6642\u9593\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4eba\u7269\u300d\u306b\u5bfe\u3057\u3001\u9ad8\u3044\u9b45\u529b\u5ea6\uff08\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\uff09\u3092\u4ed8\u4e0e\u3057\u3066\u3057\u307e\u3046\u73fe\u8c61\u3068\u3057\u3066\u767a\u9732\u3059\u308b\u3002<\/p>\n<p>\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\uff08Loss Aversion\uff09\uff1a<br \/>\n\u4eba\u9593\u306f\u540c\u984d\u306e\u5229\u76ca\u3092\u5f97\u308b\u559c\u3073\u3088\u308a\u3082\u3001\u640d\u5931\u3092\u88ab\u308b\u82e6\u75db\u3092\u7d042\u500d\u5f37\u304f\u611f\u3058\u308b\u3002<\/p>\n<p>\u8077\u5834\u604b\u611b\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u304a\u3044\u3066\u306f\u3001<span style=\"color: #ff00ff;\">\u300c\u95a2\u4fc2\u304c\u3053\u3058\u308c\u305f\u969b\u306e\u6c17\u307e\u305a\u3055\u300d\u300c\u30bb\u30af\u30cf\u30e9\u3084\u8d14\u5c53\u3068\u3044\u3063\u305fHR\uff08\u4eba\u4e8b\uff09\u7684\u306a\u30ea\u30b9\u30af\u300d\u300c\u5468\u56f2\u306e\u540c\u50da\u304b\u3089\u306e\u51b7\u3084\u3084\u304b\u306a\u8996\u7dda\u300d<\/span>\u3068\u3044\u3046\u5c06\u6765\u306e\u640d\u5931\u30ea\u30b9\u30af\u304c\u6975\u3081\u3066\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u3002<\/p>\n<h3>2.5 \u5076\u7136\u6027\u306e\u6f14\u51fa\uff08\u30bb\u30ec\u30f3\u30c7\u30a3\u30d4\u30c6\u30a3\uff09\u3068\u611f\u60c5\u306e\u8aa4\u5e30\u5c5e\u301c\u8133\u3092\u30d0\u30b0\u3089\u305b\u308b\u300c\u5076\u7136\u306e\u6f14\u51fa\u300d\u3068\u904b\u547d\u306e\u932f\u899a<\/h3>\n<p>\u95a2\u4fc2\u69cb\u7bc9\u306e\u5951\u6a5f\u306b\u304a\u3044\u3066\u3001\u300c\u5076\u7136\u306e\u51fa\u4f1a\u3044\u300d\u304c\u679c\u305f\u3059\u5f79\u5272\u306f\u6975\u3081\u3066\u5927\u304d\u3044\u3002<\/p>\n<p>\u300c\u30bb\u30ec\u30f3\u30c7\u30a3\u30d4\u30c6\u30a3\uff08Serendipity\uff09\u300d\u306f\u5358\u306a\u308b\u76f2\u76ee\u7684\u306a\u904b\uff08Blind luck\uff09\u3068\u306f\u7570\u306a\u308a\u3001\u300c\u9a5a\u304d\uff08Surprise\uff09\u300d\u300c\u4e3b\u4f53\u6027\uff08Agency\uff09\u300d\u300c\u4fa1\u5024\uff08Value\uff09\u300d\u306e3\u8981\u7d20\u304b\u3089\u69cb\u6210\u3055\u308c\u308b\u52d5\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u5fc3\u7406\u4eba\u985e\u5b66\u306b\u304a\u3051\u308b\u300c\u7e01\uff08Yuanfen\u74b0\u5883\uff09\u300d\u306e\u6982\u5ff5\u304c\u793a\u3059\u3088\u3046\u306b\u3001\u4eba\u9593\u306f\u4e88\u671f\u305b\u306c\u5834\u6240\u3067\u8907\u6570\u56de\u9854\u3092\u5408\u308f\u305b\u305f\u308a\u3001\u5076\u7136\u306e\u5171\u901a\u70b9\u3092\u767a\u898b\u3057\u305f\u308a\u3059\u308b\u3068\u3001<span style=\"color: #ff00ff;\">\u300c\u3053\u308c\u306f\u904b\u547d\u304b\u3082\u3057\u308c\u306a\u3044\u300d<\/span>\u3068\u51fa\u6765\u4e8b\u306b\u7279\u5225\u306a\u610f\u5473\u3065\u3051\uff08\u7269\u8a9e\u5316\uff09\u3092\u884c\u3046\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u975e\u65e5\u5e38\u7684\u306a\u7a7a\u9593\u3084\u4e88\u6e2c\u4e0d\u80fd\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u63a5\u89e6\u306b\u3088\u308b\u751f\u7406\u7684\u306a\u8208\u596e\u3084\u9a5a\u304d\u3092\u3001\u5bfe\u8c61\u3078\u306e\u604b\u611b\u611f\u60c5\u3067\u3042\u308b\u3068\u8133\u304c\u932f\u899a\u3059\u308b\u300c\u611f\u60c5\u306e\u8aa4\u5e30\u5c5e\uff08Misattribution of Arousal \/ \u540a\u308a\u6a4b\u52b9\u679c\uff09\u300d\u3082\u3001\u3053\u3046\u3057\u305f\u5076\u7136\u306e\u6587\u8108\u306b\u304a\u3044\u3066\u5f37\u304f\u4f5c\u7528\u3059\u308b\u3002<\/p>\n<p>\u4ee5\u4e0a\u306e\u5ba2\u89b3\u7684\u30c7\u30fc\u30bf\u3092\u69cb\u9020\u7684\u306b\u6bd4\u8f03\u3059\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u8868\u306b\u307e\u3068\u3081\u308b\u3002<\/p>\n<p>The following table:<\/p>\n<table style=\"border-collapse: collapse; width: 100%; text-align: left;\" border=\"1\">\n<thead>\n<tr style=\"background-color: #f2f2f2;\">\n<th style=\"padding: 8px;\">\u79d1\u5b66\u7684\u30e1\u30ab\u30cb\u30ba\u30e0<\/th>\n<th style=\"padding: 8px;\">\u30e1\u30ab\u30cb\u30ba\u30e0\u306e\u6838\u3068\u306a\u308b\u8981\u56e0<\/th>\n<th style=\"padding: 8px;\">\u540c\u90e8\u7f72\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u304a\u3051\u308b\u5f71\u97ff<\/th>\n<th style=\"padding: 8px;\">\u7570\u90e8\u7f72\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u304a\u3051\u308b\u5f71\u97ff<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 8px;\">\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u3068\u4e8c\u8981\u56e0\u7406\u8ad6<\/td>\n<td style=\"padding: 8px;\">\u63a5\u89e6\u306e\u53cd\u5fa9\uff0810\u301c20\u56de\u3067\u30d4\u30fc\u30af\u3001\u4ee5\u964d\u306f\u9000\u5c48\u30fb\u98fd\u548c\uff09<\/td>\n<td style=\"padding: 8px;\">\u6bce\u65e5\u9577\u6642\u9593\u306e\u63a5\u89e6\u306b\u3088\u308a\u3001\u6025\u901f\u306b\u98fd\u548c\u70b9\u3092\u8d85\u3048\u3001\u9000\u5c48\u306e\u8981\u56e0\u304c\u4e0a\u56de\u308b\u3002<\/td>\n<td style=\"padding: 8px;\">\u9650\u5b9a\u7684\u306a\u63a5\u89e6\u306b\u3088\u308a\u3001\u597d\u610f\u306e\u30d4\u30fc\u30af\u3092\u7dad\u6301\u3057\u3084\u3059\u304f\u3001\u98fd\u548c\u3092\u9632\u3050\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">\u30af\u30fc\u30ea\u30c3\u30b8\u52b9\u679c\u3068\u30c9\u30fc\u30d1\u30df\u30f3<\/td>\n<td style=\"padding: 8px;\">\u65b0\u5947\u6027\u3068\u4e88\u6e2c\u4e0d\u53ef\u80fd\u6027\u306b\u3088\u308b\u5831\u916c\u7cfb\uff08VTA\uff09\u306e\u6d3b\u6027\u5316<\/td>\n<td style=\"padding: 8px;\">\u884c\u52d5\u304c\u5b8c\u5168\u306b\u4e88\u6e2c\u53ef\u80fd\u3068\u306a\u308a\u3001\u65b0\u5947\u6027\u304c\u67af\u6e07\u3002\u6027\u7684\u9b45\u529b\u304c\u5931\u308f\u308c\u308b\u3002<\/td>\n<td style=\"padding: 8px;\">\u672a\u77e5\u306e\u8981\u7d20\u304c\u591a\u304f\u6b8b\u308b\u305f\u3081\u3001\u63a5\u89e6\u306e\u305f\u3073\u306b\u65b0\u5947\u6027\u304c\u523a\u6fc0\u3055\u308c\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">\u9593\u6b20\u5f37\u5316\uff08\u30b9\u30ed\u30c3\u30c8\u52b9\u679c\uff09<\/td>\n<td style=\"padding: 8px;\">\u4e0d\u898f\u5247\u306a\u5831\u916c\u306b\u3088\u308b\u671f\u5f85\u611f\u3068\u57f7\u7740\u306e\u5897\u5e45<\/td>\n<td style=\"padding: 8px;\">\u300c\u6bce\u65e5\u4f1a\u3048\u308b\u300d\u3068\u3044\u3046\u9023\u7d9a\u5f37\u5316\u3067\u3042\u308a\u3001\u57f7\u7740\u3084\u5f37\u3044\u30c9\u30fc\u30d1\u30df\u30f3\u53cd\u5fdc\u306f\u8d77\u304d\u306a\u3044\u3002<\/td>\n<td style=\"padding: 8px;\">\u300c\u305f\u307e\u306b\u4f1a\u3048\u308b\u300d\u300c\u5076\u7136\u3059\u308c\u9055\u3046\u300d\u3068\u3044\u3046\u4e0d\u78ba\u5b9f\u6027\u304c\u5f37\u3044\u4f9d\u5b58\u6027\u3092\u751f\u3080\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">\u5e0c\u5c11\u6027\u30d0\u30a4\u30a2\u30b9<\/td>\n<td style=\"padding: 8px;\">\u5165\u624b\u56f0\u96e3\u6027\u3084\u63a5\u89e6\u6a5f\u4f1a\u306e\u5236\u9650\u306b\u3088\u308b\u4fa1\u5024\u306e\u932f\u899a<\/td>\n<td style=\"padding: 8px;\">\u5e0c\u5c11\u6027\u306f\u7686\u7121\u3067\u3042\u308a\u3001\u30b3\u30e2\u30c7\u30a3\u30c6\u30a3\u5316\uff08\u98a8\u666f\u306e\u4e00\u90e8\uff09\u3059\u308b\u3002<\/td>\n<td style=\"padding: 8px;\">\u6ec5\u591a\u306b\u4f1a\u3048\u306a\u3044\u5b58\u5728\u81ea\u4f53\u304c\u3001\u7121\u610f\u8b58\u306e\u4ed8\u52a0\u4fa1\u5024\uff08\u30aa\u30fc\u30e9\uff09\u3092\u5f62\u6210\u3059\u308b\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9<\/td>\n<td style=\"padding: 8px;\">\u5229\u76ca\u306e\u7372\u5f97\u3088\u308a\u3082\u640d\u5931\uff08\u30ea\u30b9\u30af\uff09\u306e\u56de\u907f\u3092\u512a\u5148\u3059\u308b\u5fc3\u7406<\/td>\n<td style=\"padding: 8px;\">\u5931\u6557\u6642\u3084\u4ea4\u969b\u6642\u306e\u8077\u5834\u74b0\u5883\u5d29\u58ca\u30ea\u30b9\u30af\u304c\u751a\u5927\u3067\u3042\u308a\u3001\u9632\u5fa1\u58c1\u304c\u9ad8\u3044\u3002<\/td>\n<td style=\"padding: 8px;\">\u696d\u52d9\u4e0a\u306e\u5229\u5bb3\u95a2\u4fc2\u304c\u306a\u304f\u3001\u5931\u6557\u6642\u306e\u30ea\u30b9\u30af\u304c\u4f4e\u3044\u305f\u3081\u8b66\u6212\u3055\u308c\u306b\u304f\u3044\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 8px;\">\u611f\u60c5\u306e\u8aa4\u5e30\u5c5e\uff08\u30bb\u30ec\u30f3\u30c7\u30a3\u30d4\u30c6\u30a3\uff09<\/td>\n<td style=\"padding: 8px;\">\u5076\u7136\u6027\u3084\u9a5a\u304d\u306b\u5bfe\u3059\u308b\u300c\u904b\u547d\u300d\u3084\u300c\u7279\u5225\u306a\u7e01\u300d\u3078\u306e\u610f\u5473\u3065\u3051<\/td>\n<td style=\"padding: 8px;\">\u540c\u3058\u7a7a\u9593\u306b\u3044\u308b\u306e\u306f\u300c\u5fc5\u7136\u300d\u3067\u3042\u308a\u3001\u7269\u8a9e\u6027\u3084\u30c9\u30e9\u30de\u7684\u5c55\u958b\u306f\u751f\u307e\u308c\u306a\u3044\u3002<\/td>\n<td style=\"padding: 8px;\">\u4e88\u671f\u305b\u306c\u5834\u6240\u3067\u306e\u63a5\u89e6\u304c\u3001\u8ad6\u7406\u7684\u601d\u8003\u3092\u98db\u3073\u8d8a\u3048\u305f\u76f4\u611f\u7684\u306a\u60f9\u304b\u308c\u5408\u3044\u3092\u751f\u3080\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2>3. \u304d\u3088\u307a\u30fc\u306e\u8003\u5bdf\uff08\u672c\u8ad6\uff09\u301c\u30ef\u30f3\u30ca\u30a4\u30c8\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u304d\u3088\u307a\u30fc\u304c\u89e3\u304d\u660e\u304b\u3059\u300c\u4ed6\u90e8\u7f72\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u306e\u6700\u5f37\u6226\u7565<\/h2>\n<p>\u524d\u9805\u306b\u304a\u3044\u3066\u63d0\u793a\u3057\u305f\u81a8\u5927\u306a\u5b66\u8853\u7684\u30a8\u30d3\u30c7\u30f3\u30b9\u3092\u30d9\u30fc\u30b9\u306b\u3001\u3053\u3053\u304b\u3089\u306f\u30ef\u30f3\u30ca\u30a4\u30c8\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3067\u3042\u308b\u79c1\u306e\u8996\u70b9\u304b\u3089\u3001\u4e8b\u8c61\u306e\u6df1\u5c64\u3092\u89e3\u8aad\u3057\u3066\u3044\u304f\u3002<\/p>\n<p>\u306a\u305c\u540c\u90e8\u7f72\u306e\u5973\u6027\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u300c\u6b7b\u306b\u7b4b\u300d\u3067\u3042\u308a\u3001<span style=\"color: #ff0000;\">\u90e8\u7f72\u304c\u9055\u3046\u5973\u6027\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3053\u305d\u304c\u3001\u30ed\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u304a\u3051\u308b\u300c\u79d1\u5b66\u7684\u6700\u9069\u89e3\u300d\u3067\u3042\u308b\u306e\u304b\u3002<\/span><\/p>\n<p>\u305d\u306e\u69cb\u9020\uc801 \u6839\u62e0\u3092\u8ad6\u7406\u7684\u306b\u5c55\u958b\u3059\u308b\u3002<\/p>\n<h3>3.1 \u6bce\u65e5\u9854\u3092\u5408\u308f\u305b\u308b\u60b2\u5287\uff1a\u300c\u89aa\u5bc6\u5316\u306e\u982d\u6253\u3061\u300d\u3068\u300c\u65b0\u5947\u6027\u306e\u67af\u6e07\u300d\u301c\u6bce\u65e5\u9854\u3092\u5408\u308f\u305b\u308b\u60b2\u5287\uff01\u300c\u3044\u3044\u4eba\u300d\u3067\u7d42\u308f\u308b\u30d5\u30ec\u30f3\u30c9\u30be\u30fc\u30f3\u306e\u6b63\u4f53<\/h3>\n<p>\u591a\u304f\u306e\u7537\u6027\u304c\u9665\u308b\u6700\u5927\u306e\u7f60\u306f\u3001\u300c\u7269\u7406\u7684\u306a\u8ddd\u96e2\u306e\u8fd1\u3055\u300d\u3092\u300c\u5fc3\u7406\u7684\u306a\u89aa\u5bc6\u3055\u300d\u3068\u7121\u90aa\u6c17\u306b\u6df7\u540c\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p>\u78ba\u304b\u306b\u3001\u540c\u3058\u90e8\u7f72\u306b\u914d\u5c5e\u3055\u308c\u3001\u6328\u62f6\u3092\u4ea4\u308f\u3057\u3001\u696d\u52d9\u4e0a\u306e\u4f1a\u8a71\u3092\u7e70\u308a\u8fd4\u3059\u521d\u671f\u6bb5\u968e\u306b\u304a\u3044\u3066\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u306e\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u306f\u6709\u52b9\u306b\u6a5f\u80fd\u3059\u308b\u3002<\/p>\n<p>\u8b66\u6212\u5fc3\u306f\u8584\u308c\u3001\u76f8\u624b\u306f\u3042\u306a\u305f\u3092<span style=\"color: #ff00ff;\">\u300c\u5b89\u5168\u306a\u540c\u50da\u300d<\/span>\u3068\u3057\u3066\u8a8d\u8b58\u3059\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u554f\u984c\u306f\u305d\u306e\u5f8c\u3067\u3042\u308b\u3002<\/p>\n<p>Berlyne\u306e\u4e8c\u8981\u56e0\u7406\u8ad6\u3084Bornstein\u306e\u30e1\u30bf\u5206\u6790\u304c\u793a\u5506\u3059\u308b\u3088\u3046\u306b\u3001\u4eba\u9593\u306e\u8133\u306f\u9a5a\u304f\u307b\u3069\u65e9\u304f\u300c\u6163\u308c\u300d\u3092\u5b8c\u4e86\u3055\u305b\u3001\u6b21\u306a\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3042\u308b\u300c\u9000\u5c48\uff08Boredom\uff09\u300d\u3078\u3068\u79fb\u884c\u3059\u308b\u3002<\/p>\n<p>\u540c\u90e8\u7f72\u3067\u90315\u65e5\u30011\u65e58\u6642\u9593\u3092\u5171\u6709\u3059\u308b\u3068\u3044\u3046\u74b0\u5883\u306f\u3001\u63a5\u89e6\u56de\u6570\u306e\u6700\u9069\u70b9\uff0810\u301c20\u56de\uff09\u306a\u3069\u308f\u305a\u304b\u6570\u65e5\u3067\u7a81\u7834\u3057\u3066\u3057\u307e\u3046\u30aa\u30fc\u30d0\u30fc\u30a8\u30af\u30b9\u30dd\u30fc\u30b8\u30e3\u30fc\uff08\u904e\u5270\u66dd\u9732\uff09\u306e\u6975\u81f4\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u74b0\u5883\u4e0b\u306b\u304a\u3044\u3066\u3001\u5973\u6027\u306e\u8133\u5185\u3067\u4f55\u304c\u8d77\u304d\u3066\u3044\u308b\u304b\u3002<\/p>\n<p>\u5f7c\u5973\u306e\u5831\u916c\u7cfb\u56de\u8def\uff08VTA\u3084\u5c3e\u72b6\u6838\uff09\u306f\u3001\u3042\u306a\u305f\u3068\u3044\u3046\u523a\u6fc0\u306b\u5bfe\u3057\u3066\u5b8c\u5168\u306b\u6c88\u9ed9\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u3042\u306a\u305f\u306f\u6bce\u671d\u540c\u3058\u6642\u9593\u306b\u73fe\u308c\u3001\u540c\u3058\u30c8\u30fc\u30f3\u3067\u8a71\u3057\u3001\u4e88\u6e2c\u53ef\u80fd\u306a\u884c\u52d5\u3092\u3068\u308b\u3002<\/p>\n<p>\u30af\u30fc\u30ea\u30c3\u30b8\u52b9\u679c\u304c\u793a\u3059\u300c\u65b0\u5947\u6027\u300d\u306f\u5b8c\u5168\u306b\u67af\u6e07\u3057\u3066\u304a\u308a\u3001\u30c9\u30fc\u30d1\u30df\u30f3\u304c\u5206\u6ccc\u3055\u308c\u308b\u4f59\u5730\uff08\u4e88\u6e2c\u8aa4\u5dee\uff09\u304c1\u30df\u30ea\u3082\u5b58\u5728\u3057\u306a\u3044\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u604b\u611b\u611f\u60c5\u3068\u3044\u3046\u3082\u306e\u306f\u3001\u5b89\u5fc3\u611f\u3060\u3051\u3067\u69cb\u6210\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u305d\u308c\u306f\u3001\u672a\u77e5\u306e\u5bfe\u8c61\u306b\u5bfe\u3059\u308b\u63a2\u6c42\u6b32\u6c42\u3068\u3001\u305d\u308c\u306b\u4f34\u3046\u795e\u7d4c\u5316\u5b66\u7684\u306a\u30b9\u30d1\u30a4\u30af\uff08\u8208\u596e\uff09\u3092\u5fc5\u9808\u3068\u3059\u308b\u3002<\/p>\n<p>\u540c\u90e8\u7f72\u306e\u7537\u6027\u306f\u3001\u3053\u306e\u8208\u596e\u3092\u751f\u307f\u51fa\u305b\u306a\u3044\u304c\u3086\u3048\u306b\u3001\u3069\u308c\u307b\u3069\u512a\u3057\u304f\u63a5\u3057\u3088\u3046\u3068\u3082\u3001\u3069\u308c\u307b\u3069\u696d\u52d9\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3088\u3046\u3068\u3082\u3001<span style=\"color: #ff00ff;\">\u300c\u3044\u3044\u4eba\u300d\u300c\u983c\u308a\u306b\u306a\u308b\u540c\u50da\u300d<\/span>\u3068\u3044\u3046\u3001\u6027\u7684\u9b45\u529b\u304c\u6392\u9664\u3055\u308c\u305f\u30ab\u30c6\u30b4\u30ea\uff08\u3044\u308f\u3086\u308b\u30d5\u30ec\u30f3\u30c9\u30be\u30fc\u30f3\uff09\u306b\u53ce\u76e3\u3055\u308c\u308b\u3002<\/p>\n<p>\u3053\u308c\u304c\u3001\u540c\u90e8\u7f72\u306b\u304a\u3051\u308b\u300c\u89aa\u5bc6\u5316\u306e\u982d\u6253\u3061\u300d\u306e\u6b63\u4f53\u3067\u3042\u308b\u3002<\/p>\n<h3>3.2 \u610f\u56f3\u7684\u306a\u60c5\u5831\u5236\u9650\u306b\u3088\u308b\u300c\u5e0c\u5c11\u6027\u30d0\u30a4\u30a2\u30b9\u300d\u3068\u300c\u30cf\u30ed\u30fc\u52b9\u679c\u300d\u306e\u6700\u5927\u5316\u301c\u60c5\u5831\u3092\u3042\u3048\u3066\u96a0\u305b\uff01\u300c\u30cf\u30ed\u30fc\u52b9\u679c\u300d\u3092\u30d6\u30fc\u30b9\u30c8\u3057\u3066\u5b9f\u614b\u4ee5\u4e0a\u306b\u7f8e\u5316\u3055\u305b\u308b\u65b9\u6cd5<\/h3>\n<p>\u3053\u308c\u306b\u5bfe\u3057\u3001\u4ed6\u90e8\u7f72\u306e\u5973\u6027\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u305f\u5834\u5408\u3001\u7269\u7406\uc801\u30fb\u6642\u9593\u7684\u306a\u65ad\u7d76\u304c\u5b58\u5728\u3059\u308b\u3053\u3068\u304c\u3001\u9006\u8aac\u7684\u306b\u7d76\u5927\u306a\u30a2\u30c9\u30d0\u30f3\u30c6\u30fc\u30b8\u3078\u3068\u53cd\u8ee2\u3059\u308b\u3002<\/p>\n<p>\u884c\u52d5\u7d4c\u6e08\u5b66\u306b\u304a\u3051\u308b\u300c\u5e0c\u5c11\u6027\u30d0\u30a4\u30a2\u30b9\u300d\u3092\u3001\u81ea\u5206\u81ea\u8eab\u306e\u5b58\u5728\u4fa1\u5024\u306e\u5e95\u4e0a\u3052\u306b\u5229\u7528\u3067\u304d\u308b\u304b\u3089\u3067\u3042\u308b\u3002<\/p>\n<p>\u4eba\u9593\u306f\u3001\u3044\u3064\u3067\u3082\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u60c5\u5831\u3084\u4eba\u7269\u306b\u5bfe\u3057\u3066\u306f\u4fa1\u5024\u3092\u4f4e\u304f\u898b\u7a4d\u3082\u308b\u304c\u3001\u9650\u5b9a\u7684\u306b\u3057\u304b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u3044\u5bfe\u8c61\u306b\u306f<span style=\"color: #ff00ff;\">\u300c\u4f55\u304b\u7279\u5225\u306a\u4fa1\u5024\u304c\u3042\u308b\u306f\u305a\u3060\u300d<\/span>\u3068\u932f\u899a\u3059\u308b\u3002<\/p>\n<p>\u540c\u90e8\u7f72\u306e\u7537\u6027\u306f\u3001\u4e0a\u53f8\u306b\u8077\u8cac\u3055\u308c\u3066\u3044\u308b\u59ff\u3001\u75b2\u52b4\u3057\u3066\u8987\u6c17\u306e\u306a\u3044\u59ff\u3001\u3064\u307e\u3089\u306a\u3044\u96d1\u8ac7\u3092\u3057\u3066\u3044\u308b\u59ff\u306a\u3069\u3001\u30de\u30a4\u30ca\u30b9\u306e\u60c5\u5831\u3082\u542b\u3081\u3066\u3059\u3079\u3066\u304c\u53ef\u8996\u5316\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u60c5\u5831\u306e\u89e3\u50cf\u5ea6\u304c\u9ad8\u3059\u304e\u308b\u305f\u3081\u3001\u76f8\u624b\u306e\u60f3\u50cf\u529b\u304c\u5165\u308a\u8fbc\u3080\u4f59\u767d\u304c\u306a\u3044\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u7570\u90e8\u7f72\u306e\u7537\u6027\u306b\u5bfe\u3059\u308b\u60c5\u5831\u306e\u89e3\u50cf\u5ea6\u306f\u610f\u56f3\u7684\u306b\u4f4e\u304f\u4fdd\u305f\u308c\u308b\u3002<\/p>\n<p>\u30ef\u30f3\u30ca\u30a4\u30c8\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u3057\u3066\u306e\u6226\u7565\u8ad6\u3067\u8a00\u3048\u3070\u3001\u3053\u308c\u306f\u300c\u81ea\u5df1\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5b8c\u5168\u306a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u300d\u3092\u610f\u5473\u3059\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u793e\u5185\u3067\u3059\u308c\u9055\u3046\u4e00\u77ac\u3001\u3042\u308b\u3044\u306f\u5408\u540c\u4f1a\u8b70\u3067\u306e\u77ed\u3044\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u969b\u306a\u3069\u3001\u8eab\u3060\u3057\u306a\u307f\u3092\u5b8c\u74a7\u306b\u6574\u3048\u3001\u5802\u3005\u3068\u632f\u308b\u821e\u3046\u300c\u6700\u3082\u9b45\u529b\u7684\u306a\u77ac\u9593\u300d\u3060\u3051\u3092\u5207\u308a\u53d6\u3063\u3066\u76f8\u624b\u306e\u8996\u754c\uff08\u77e5\u899a\uff09\u306b\u6ed1\u308a\u8fbc\u307e\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<p>\u3053\u306e\u60c5\u5831\u306e\u975e\u5bfe\u79f0\u6027\u306f\u3001\u300c\u30cf\u30ed\u30fc\u52b9\u679c\uff08Halo Effect\uff09\u300d\u3092\u5f37\u70c8\u306b\u30d6\u30fc\u30b9\u30c8\u3059\u308b\u3002\uff08\u203b\u30cf\u30ed\u30fc\u52b9\u679c\uff1a\u3042\u308b\u5bfe\u8c61\u3092\u8a55\u4fa1\u3059\u308b\u3068\u304d\u3001\u4e00\u90e8\u306e\u76ee\u7acb\u3064\u7279\u5fb4\u306b\u5f15\u304d\u305a\u3089\u308c\u3066\u3001\u305d\u306e\u4ed6\u306e\u7279\u5fb4\u3082\u6b6a\u3081\u3089\u308c\u3066\u9ad8\u8a55\u4fa1\uff08\u3042\u308b\u3044\u306f\u4f4e\u8a55\u4fa1\uff09\u306b\u3057\u3066\u3057\u307e\u3046\u73fe\u8c61\u306e\u3053\u3068\uff09<\/p>\n<p>\u76f8\u624b\u306e\u5973\u6027\u306f\u3001\u63d0\u793a\u3055\u308c\u305f\u4e00\u90e8\u306e\u512a\u308c\u305f\u5074\u9762\uff08\u4f8b\u3048\u3070\u3001\u6d17\u7df4\u3055\u308c\u305f\u30b9\u30fc\u30c4\u59ff\u3084\u3001\u81ea\u4fe1\u306b\u6e80\u3061\u305f\u58f0\uff09\u304b\u3089\u3001\u3042\u306a\u305f\u306e\u5168\u4f53\u50cf\u3092\u63a8\u6e2c\u305b\u3056\u308b\u3092\u5f97\u306a\u3044\u3002<\/p>\n<p>\u60c5\u5831\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5206\u3001\u5f7c\u5973\u306e\u8133\u306f\u52dd\u624b\u306b<span style=\"color: #ff00ff;\">\u300c\u4ed5\u4e8b\u304c\u3067\u304d\u305d\u3046\u300d\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u3082\u5145\u5b9f\u3057\u3066\u3044\u305d\u3046\u300d<\/span>\u3068\u3044\u3063\u305f\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5c5e\u6027\u3092\u88dc\u5b8c\u3057\u3001\u5b9f\u614b\u4ee5\u4e0a\u306b\u3042\u306a\u305f\u3092\u7f8e\u5316\u3057\u3066\u3044\u304f\u3002<\/p>\n<p>\u9069\u5ea6\u306a\u63a5\u89e6\u983b\u5ea6\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u3001\u3053\u306e\u300c\u671f\u5f85\u611f\u300d\u3068\u300c\u932f\u899a\u300d\u3092\u6301\u7d9a\u3055\u305b\u308b\u305f\u3081\u306e\u6700\u826f\u306e\u9632\u8150\u5264\u306a\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>3.3 \u63a5\u89e6\u983b\u5ea6\u306e\u6700\u9069\u8a2d\u8a08\u3068\u300c\u9593\u6b20\u5f37\u5316\u300d\u306b\u3088\u308b\u30c9\u30fc\u30d1\u30df\u30f3\u30fb\u30c8\u30e9\u30c3\u30d7\u301c\u72d9\u3063\u3066\u4ed5\u639b\u3051\u308b\u4e0d\u898f\u5247\u306a\u63a5\u89e6\uff01\u5973\u306e\u8133\u3092\u30b9\u30ed\u30c3\u30c8\u30de\u30b7\u30f3\u524d\u306b\u5ea7\u3089\u305b\u308d<\/h3>\n<p>\u4ed6\u90e8\u7f72\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u771f\u9aa8\u9802\u306f\u3001\u76f8\u624b\u306e\u60c5\u52d5\u3092\u652f\u914d\u3059\u308b\u300c\u9593\u6b20\u5f37\u5316\u300d\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u3001\u610f\u56f3\u7684\u306b\u30c7\u30b6\u30a4\u30f3\u3067\u304d\u308b\u70b9\u306b\u3042\u308b\u3002<\/p>\n<p>\u540c\u90e8\u7f72\u3067\u306e\u63a5\u89e6\u304c\u300c\u9023\u7d9a\u5f37\u5316\uff08\u6bce\u65e5\u5fc5\u305a\u4f1a\u3048\u308b\u30fb\u8a71\u305b\u308b\uff09\u300d\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001\u7570\u90e8\u7f72\u3068\u306e\u63a5\u70b9\u306f\u672c\u8cea\u7684\u306b\u300c\u5909\u52d5\u6bd4\u7387\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\uff08\u3044\u3064\u4f1a\u3048\u308b\u304b\u4e88\u6e2c\u4e0d\u53ef\u80fd\uff09\u300d\u3068\u306a\u308b\u3002<\/p>\n<p>\u79c1\u306f\u3053\u306e\u795e\u7d4c\u79d1\u5b66\u7684\u306a\u69cb\u9020\u3092\u3001\u604b\u611b\u306b\u304a\u3051\u308b\u6975\u3081\u3066\u5f37\u529b\u306a\u6b66\u5668\u3068\u307f\u306a\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u76f8\u624b\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\uff08\u30e9\u30f3\u30c1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u4f7f\u7528\u3059\u308b\u30a8\u30ec\u30d9\u30fc\u30bf\u30fc\u306a\u3069\uff09\u3092\u3042\u308b\u7a0b\u5ea6\u628a\u63e1\u3057\u305f\u4e0a\u3067\u3001\u9031\u306b1\u301c2\u56de\u3001\u5b8c\u5168\u306b\u30e9\u30f3\u30c0\u30e0\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u63a5\u89e6\u3092\u306f\u304b\u308b\u3002<\/p>\n<p>\u3053\u306e\u6642\u3001\u76f8\u624b\u306e\u8133\u306f\u300c\u4e88\u671f\u305b\u306c\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u906d\u9047\u300d\u3068\u3044\u3046\u30d0\u30b0\uff08\u5831\u916c\u4e88\u6e2c\u8aa4\u5dee\uff09\u3092\u691c\u77e5\u3057\u3001\u5f37\u70c8\u306a\u30c9\u30fc\u30d1\u30df\u30f3\u3092\u5206\u6ccc\u3059\u308b\u3002<\/p>\n<p>\u6328\u62f6\u3092\u4ea4\u308f\u3059\u3001\u3042\u308b\u3044\u306f\u8efd\u304f\u76ee\u914d\u305b\u3092\u3059\u308b\u7a0b\u5ea6\u306e\u4e9b\u7d30\u306a\u300c\u5831\u916c\u300d\u3067\u3042\u3063\u3066\u3082\u3001\u305d\u308c\u304c\u4e0d\u898f\u5247\u306b\u63d0\u4f9b\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u5f7c\u5973\u306e\u7121\u610f\u8b58\u4e0b\u306b<span style=\"color: #ff00ff;\">\u300c\u6b21\u306f\u3044\u3064\u4f1a\u3048\u308b\u3060\u308d\u3046\u304b\u300d<\/span>\u3068\u3044\u3046\u5f37\u3044\u6e07\u671b\uff08Craving\uff09\u3092\u690d\u3048\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u30c9\u30fc\u30d1\u30df\u30f3\u306f\u5feb\u697d\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u300c\u671f\u5f85\u300d\u3068\u300c\u63a2\u6c42\u300d\u306e\u795e\u7d4c\u4f1d\u9054\u7269\u8cea\u3067\u3042\u308b\u3002<\/p>\n<p>\u540c\u90e8\u7f72\u306e\u7537\u6027\u304c\u300c\u5b89\u5b9a\u3057\u305f\u65e5\u5e38\u300d\u3092\u63d0\u4f9b\u3059\u308b\u4e00\u65b9\u3067\u3001\u7570\u90e8\u7f72\u304b\u3089\u306e\u4e0d\u898f\u5247\u306a\u63a5\u89e6\u306f\u3001\u76f8\u624b\u306e\u8133\u3092\u30b9\u30ed\u30c3\u30c8\u30de\u30b7\u30f3\u306e\u524d\u306b\u5ea7\u3089\u305b\u3066\u3044\u308b\u72b6\u614b\u3068\u540c\u7fa9\u3068\u306a\u308b\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u5f7c\u5973\u306e\u30ef\u30fc\u30ad\u30f3\u30b0\u30e1\u30e2\u30ea\u306f\u3042\u306a\u305f\u306e\u3053\u3068\u3067\u5360\u6709\u3055\u308c\u3001\u8ad6\u7406\u7684\u306a\u7406\u7531\u306a\u304d\u300c\u57f7\u7740\u300d\u3078\u3068\u767a\u5c55\u3057\u3066\u3044\u304f\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>3.4 \u300c\u5076\u7136\u306e\u51fa\u4f1a\u3044\u3092\u6f14\u51fa\u3067\u304d\u308b\u6587\u8108\u300d\u306e\u591a\u69d8\u6027\u3068\u611f\u60c5\u306e\u8aa4\u5e30\u5c5e\u301c\u4ed6\u90e8\u7f72\u3060\u304b\u3089\u3053\u305d\u30cf\u30c3\u30af\u3067\u304d\u308b\uff01\u300c\u904b\u547d\u306e\u51fa\u4f1a\u3044\u300d\u306e\u507d\u9020\u30c6\u30af\u30cb\u30c3\u30af<\/h3>\n<p>\u95a2\u4fc2\u6027\u3092\u4e00\u6c17\u306b\u9032\u5c55\u3055\u305b\u308b\u30c8\u30ea\u30ac\u30fc\u3068\u3057\u3066\u3001\u300c\u30bb\u30ec\u30f3\u30c7\u30a3\u30d4\u30c6\u30a3\uff08\u5076\u7136\u306e\u51fa\u4f1a\u3044\uff09\u300d\u306e\u6f14\u51fa\u307b\u3069\u5f37\u529b\u306a\u3082\u306e\u306f\u306a\u3044\u3002<\/p>\n<p>\u6b63\u5f0f\u306b\u3001\u3053\u306e\u6f14\u51fa\u304c\u53ef\u80fd\u306a\u306e\u306f\u3001\u65e5\u5e38\u306e\u884c\u52d5\u69d8\u5f0f\u304c\u4ea4\u308f\u3089\u306a\u3044\u300c\u4ed6\u90e8\u7f72\u300d\u3068\u3044\u3046\u6587\u8108\u306b\u304a\u3044\u3066\u306e\u307f\u3067\u3042\u308b\u3002<\/p>\n<p>\u540c\u90e8\u7f72\u306e\u4eba\u9593\u304c\u4f1a\u793e\u306e\u7d66\u6e6f\u5ba4\u3084\u8fd1\u96a3\u306e\u30b3\u30f3\u30d3\u30cb\u3067\u9262\u5408\u308f\u305b\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u306f\u5358\u306a\u308b\u300c\u74b0\u5883\u7684\u5fc5\u7136\u300d\u3067\u3042\u308a\u3001\u305d\u3053\u304b\u3089\u30c9\u30e9\u30de\u306f\u751f\u307e\u308c\u306a\u3044\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4ed6\u90e8\u7f72\u306e\u4eba\u9593\u3068\u3001\u793e\u5185\u306e\u5168\u304f\u95a2\u4fc2\u306e\u306a\u3044\u30d5\u30ed\u30a2\u3001\u3042\u308b\u3044\u306f\u4f1a\u793e\u306e\u5916\u306e\u30ab\u30d5\u30a7\u3084\u99c5\u306e\u30db\u30fc\u30e0\u3067\u5076\u7136\uff08\u3092\u88c5\u3063\u3066\uff09\u906d\u9047\u3057\u305f\u306a\u3089\u3070\u3001\u4e8b\u614b\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u3002<\/p>\n<p>\u4eba\u9593\u306f\u3001\u8a8d\u77e5\u7684\u306a\u4e0d\u5354\u548c\u3084\u9a5a\u304d\u306b\u76f4\u9762\u3057\u305f\u969b\u3001\u305d\u308c\u3092\u5408\u7406\u5316\u3057\u3088\u3046\u3068\u3059\u308b\u5f37\u3044\u52d5\u6a5f\u4ed8\u3051\u3092\u6301\u3064\u3002<\/p>\n<p>\u4e88\u671f\u305b\u306c\u5834\u6240\u3067\u306e\u8907\u6570\u56de\u306e\u906d\u9047\u306b\u5bfe\u3057\u3001\u5973\u6027\u306e\u8133\u306f<span style=\"color: #ff00ff;\">\u300c\u305f\u3060\u78ba\u7387\u7684\u306b\u91cd\u306a\u3063\u305f\u3060\u3051\u300d<\/span>\u3068\u3044\u3046\u51b7\u5fb9\u306a\u4e8b\u5b9f\u3088\u308a\u3082\u3001<span style=\"color: #ff00ff;\">\u300c\u3053\u308c\u307b\u3069\u5076\u7136\u304c\u91cd\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u4f55\u304b\u306e\u7e01\uff08\u904b\u547d\uff09\u304c\u3042\u308b\u306b\u9055\u3044\u306a\u3044\u300d<\/span>\u3068\u3044\u3046\u7269\u8a9e\u7684\u89e3\u91c8\uff08Yuanfen \/ \u30bb\u30ec\u30f3\u30c7\u30a3\u30d4\u30c6\u30a3\u306e\u4fa1\u5024\u5316\uff09\u3092\u7a4d\u6975\u7684\u306b\u63a1\u7528\u3059\u308b\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u4e0d\u610f\u306e\u906d\u9047\u306b\u3088\u3063\u3066\u751f\u3058\u305f\u5fc3\u62cd\u6570\u306e\u4e0a\u6607\u3084\u7dca\u5f35\u611f\u3068\u3044\u3063\u305f\u751f\u7406\u7684\u899a\u9192\u3092\u3001\u76f8\u624b\u306b\u5bfe\u3059\u308b\u300c\u3068\u304d\u3081\u304d\u300d\u3084\u300c\u604b\u611b\u611f\u60c5\u300d\u3067\u3042\u308b\u3068\u52d8\u9055\u3044\u3059\u308b\u300c\u611f\u60c5\u306e\u8aa4\u5e30\u5c5e\u300d\u3082\u540c\u6642\u306b\u767a\u751f\u3059\u308b\u3002<\/p>\n<p>\u30ef\u30f3\u30ca\u30a4\u30c8\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u8996\u5ea7\u304b\u3089\u3059\u308c\u3070\u3001\u30bb\u30ec\u30f3\u30c7\u30a3\u30d4\u30c6\u30a3\u3068\u306f\u5f85\u3064\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u4e3b\u4f53\u6027\uff08Agency\uff09\u3092\u3082\u3063\u3066\u7dfb\u5bc6\u306b\u8a2d\u8a08\u3057\u3001\u76f8\u624b\u306e\u60c5\u52d5\u8133\u306b\u76f4\u6483\u3055\u305b\u308b\u30c8\u30e9\u30c3\u30d7\u3067\u3042\u308b\u3002<\/p>\n<p>\u7570\u90e8\u7f72\u3068\u3044\u3046\u7269\u7406\u7684\u306a\u9694\u305f\u308a\u306f\u3001\u3053\u306e\u30c8\u30e9\u30c3\u30d7\u3092\u4ed5\u639b\u3051\u308b\u305f\u3081\u306e\u5e83\u5927\u306a\u30d5\u30a3\u30fc\u30eb\u30c9\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u306e\u3060\u3002<\/p>\n<h3>3.5 \u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u306e\u7121\u52b9\u5316\u3068\u3001\u30ea\u30b9\u30af\u30fb\u30ea\u30bf\u30fc\u30f3\u306e\u975e\u5bfe\u79f0\u6027\u301c\u5931\u6557\u3057\u3066\u3082\u30ce\u30fc\u30c0\u30e1\u30fc\u30b8\uff01\u5973\u306e\u9244\u58c1\u306e\u30ac\u30fc\u30c9\u3092\u7121\u529b\u5316\u3059\u308b\u30b2\u30fc\u30e0\u306e\u69cb\u9020<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u6975\u3081\u3066\u51b7\u5fb9\u306a\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u89b3\u70b9\u304b\u3089\u3001\u53cc\u65b9\u306b\u3068\u3063\u3066\u306e\u300c\u53d6\u5f15\u30b3\u30b9\u30c8\u300d\u3092\u8a55\u4fa1\u3059\u308b\u3002<\/p>\n<p>\u604b\u611b\u3078\u306e\u53c2\u5165\u969c\u58c1\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u6700\u5927\u306e\u8981\u56e0\u306f\u3001\u5bfe\u8c61\u8005\u304c\u62b1\u304f\u300c\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u300d\u306e\u5927\u304d\u3055\u3067\u3042\u308b\u3002<\/p>\n<p>\u540c\u90e8\u7f72\u3067\u306e\u604b\u611b\u306f\u3001\u5973\u6027\u306b\u3068\u3063\u3066\u30ea\u30b9\u30af\u306e\u584a\u3067\u3042\u308b\u3002<\/p>\n<p>\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d7\u3051\u5165\u308c\u305f\u5834\u5408\u3082\u3001\u62d2\u7d76\u3057\u305f\u5834\u5408\u3082\u3001\u305d\u306e\u5f8c\u306e\u696d\u52d9\u306b\u304a\u3051\u308b\u6c17\u307e\u305a\u3055\u3001\u5468\u56f2\u306e\u5642\u3001\u4eba\u4e8b\u8a55\u4fa1\u3078\u306e\u60aa\u5f71\u97ff\u3068\u3044\u3063\u305f\u5de8\u5927\u306a\u4e0b\u632f\u308c\u30ea\u30b9\u30af\uff08Downside Risk\uff09\u304c\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p>\u3053\u306e\u305f\u3081\u3001\u3088\u307b\u3069\u76f8\u624b\u306e\u7537\u6027\u306e\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u8a55\u4fa1\u304c\u9ad8\u304f\u306a\u3044\u9650\u308a\u3001\u5973\u6027\u306f\u81ea\u5df1\u9632\u885b\u306e\u305f\u3081\u306b\u9244\u58c1\u306e\u30ac\u30fc\u30c9\u3092\u56fa\u3081\u308b\u3002<\/p>\n<p>\u540c\u6642\u306b\u3001\u7537\u6027\u5074\u306b\u3068\u3063\u3066\u3082\u3001\u9577\u5e74\u7bc9\u304d\u4e0a\u3052\u305f\u300c\u540c\u50da\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\uff08Sunk Cost\uff09\u300d\u3092\u5931\u3046\u6050\u6016\u304c\u3001\u884c\u52d5\u306e\u8db3\u304b\u305b\u3068\u306a\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4ed6\u90e8\u7f72\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3053\u306e\u524d\u63d0\u3092\u6839\u672c\u304b\u3089\u8986\u3059\u3002<\/p>\n<p>\u696d\u52d9\u4e0a\u306e\u76f4\u63a5\u7684\u306a\u5229\u5bb3\u95a2\u4fc2\u3084\u6307\u63ee\u547d\u4ee4\u7cfb\u7d71\u304c\u5b58\u5728\u3057\u306a\u3044\u305f\u3081\u3001HR\uff08\u4eba\u4e8b\uff09\u7684\u306a\u30b3\u30f3\u30d5\u30ea\u30af\u30c8\u30fb\u30aa\u30d6\u30fb\u30a4\u30f3\u30bf\u30ec\u30b9\u30c8\u306f\u767a\u751f\u3057\u306a\u3044\u3002<\/p>\n<p>\u4e07\u304c\u4e00\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5931\u6557\u306b\u7d42\u308f\u3063\u305f\u308a\u3001\u77ed\u671f\u7684\u306a\u95a2\u4fc2\u3067\u7834\u5c40\u3092\u8fce\u3048\u305f\u3068\u3057\u3066\u3082\u3001\u7fcc\u65e5\u304b\u3089\u304a\u4e92\u3044\u306e\u8996\u754c\u306b\u5165\u308b\u3053\u3068\u306a\u304f\u3001\u4f55\u98df\u308f\u306c\u9854\u3067\u65e5\u5e38\u696d\u52d9\u3092\u7d99\u7d9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3042\u308b\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001<span style=\"color: #ff0000;\">\u4ed6\u90e8\u7f72\u306e\u5973\u6027\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306f\u3001\u5973\u6027\u5074\u306e\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\uff08\u5fc3\u7406\u7684\u969c\u58c1\uff09\u3092\u6700\u5c0f\u5316\u3057\u3064\u3064\u3001\u5e0c\u5c11\u6027\u30d0\u30a4\u30a2\u30b9\u3084\u9593\u6b20\u5f37\u5316\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u300c\u5f37\u3044\u604b\u611b\u611f\u60c5\u306e\u60f9\u8d77\u300d\u3068\u3044\u3046\u6700\u5927\u306e\u4e0a\u632f\u308c\u30ea\u30bf\u30fc\u30f3\uff08Upside Return\uff09\u3092\u4eab\u53d7\u3067\u304d\u308b\u69cb\u9020\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p>\u3053\u308c\u307b\u3069\u975e\u5bfe\u79f0\u7684\u3067\u3001\u30d7\u30ec\u30a4\u30e4\u30fc\uff08\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5074\uff09\u306b\u6709\u5229\u306a\u30b2\u30fc\u30e0\u306f\u4ed6\u306b\u5b58\u5728\u3057\u306a\u3044\u3002<\/p>\n<hr \/>\n<h2>4. \u7d50\u8ad6\u301c\u63a5\u89e6\u91cf\u3092\u5897\u3084\u3059\u6642\u4ee3\u9045\u308c\u306e\u30ce\u30a6\u30cf\u30a6\u306f\u4eca\u3059\u3050\u30c9\u30d6\u306b\u6368\u3066\u308d<\/h2>\n<p>\u672c\u30ec\u30dd\u30fc\u30c8\u3092\u901a\u3058\u305f\u79c1\u306e\u6700\u7d42\u7684\u306a\u898b\u89e3\u306f\u3001\u6975\u3081\u3066\u660e\u767d\u3067\u3042\u308b\u3002<\/p>\n<p>\u8077\u5834\u3068\u3044\u3046\u7279\u6b8a\u306a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u306b\u304a\u3044\u3066\u3001\u300c\u90e8\u7f72\u304c\u9055\u3046\u5973\u6027\u300d\u3092\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5bfe\u8c61\u3068\u3057\u3066\u9078\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u5358\u306a\u308b\u793e\u5185\u30c8\u30e9\u30d6\u30eb\u3092\u907f\u3051\u308b\u305f\u3081\u306e\u6d88\u6975\u7684\u306a\u30ea\u30b9\u30af\u30d8\u30c3\u30b8\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u305d\u308c\u306f\u3001\u4eba\u9593\u306e\u8133\u795e\u7d4c\u79d1\u5b66\u3001\u5fc3\u7406\u5b66\u3001\u304a\u3088\u3073\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u6cd5\u5247\u3092\u5b8c\u74a7\u306b\u5473\u65b9\u306b\u3064\u3051\u308b\u3001\u6975\u3081\u3066\u653b\u6483\u7684\u304b\u3064\u5408\u7406\u7684\u306a<span style=\"color: #ff0000;\">\u300c\u79d1\u5b66\u7684\u6700\u9069\u89e3\u300d<\/span>\u3067\u3042\u308b\u3002<\/p>\n<p>\u300c\u6bce\u65e5\u9854\u3092\u5408\u308f\u305b\u308b\u540c\u90e8\u7f72\u300d\u3068\u3044\u3046\u74b0\u5883\u306f\u3001\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u3092\u6025\u901f\u306b\u6469\u8017\u3055\u305b\u3001\u65b0\u5947\u6027\u3092\u6839\u3053\u305d\u304e\u596a\u3044\u3001\u30c9\u30fc\u30d1\u30df\u30f3\u5206\u6ccc\u3092\u5b8c\u5168\u306b\u67af\u6e07\u3055\u305b\u308b\u300c\u89aa\u5bc6\u5316\u306e\u7f60\u300d\u306b\u904e\u304e\u306a\u3044\u3002<\/p>\n<p>\u3069\u308c\u307b\u3069\u8aa0\u5b9f\u306b\u95a2\u4fc2\u3092\u7bc9\u3053\u3046\u3068\u3082\u3001\u751f\u7269\u5b66\u7684\u306a\u9000\u5c48\u3068\u98fd\u548c\u306e\u58c1\u3092\u8d8a\u3048\u308b\u3053\u3068\u306f\u4e0d\u53ef\u80fd\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u4ed6\u90e8\u7f72\u3068\u3044\u3046\u7269\u7406\u7684\u30fb\u5fc3\u7406\u7684\u8ddd\u96e2\u306f\u3001\u3042\u306a\u305f\u81ea\u8eab\u306e\u5b58\u5728\u3092\u300c\u5e0c\u5c11\u306a\u30ea\u30bd\u30fc\u30b9\u300d\u3078\u3068\u6607\u83ef\u3055\u305b\u308b\u3002<\/p>\n<p>\u60c5\u5831\u306e\u975e\u5bfe\u79f0\u6027\u306b\u3088\u308b\u30cf\u30ed\u30fc\u52b9\u679c\u3092\u5229\u7528\u3057\u3001\u4e88\u6e2c\u4e0d\u53ef\u80fd\u306a\u9593\u6b20\u5f37\u5316\u306b\u3088\u3063\u3066\u76f8\u624b\u306e\u611f\u60c5\u3092\u4f9d\u5b58\u7684\u306b\u63fa\u3055\u3076\u308a\u3001\u3055\u3089\u306b\u306f\u300c\u5076\u7136\u306e\u51fa\u4f1a\u3044\u300d\u3068\u3044\u3046\u30ed\u30de\u30f3\u30c1\u30c3\u30af\u306a\u7269\u8a9e\u6027\u3092\u76f8\u624b\u306e\u8133\u5185\u306b\u634f\u9020\u3059\u308b\u4f59\u767d\u3092\u751f\u307f\u51fa\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u4f55\u3088\u308a\u3001\u5de8\u5927\u306a\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3092\u7121\u52b9\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u76f8\u624b\u306e\u9632\u5fa1\u58c1\u3092\u7121\u529b\u5316\u3067\u304d\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p><span style=\"color: #ff0000;\">\u63a5\u89e6\u983b\u5ea6\u3092\u6700\u5927\u5316\u3059\u308c\u3070\u597d\u610f\u304c\u5f97\u3089\u308c\u308b\u3068\u3044\u3046\u3001\u6642\u4ee3\u9045\u308c\u3067\u7d20\u6734\u306a\u30d1\u30e9\u30c0\u30a4\u30e0\u306f\u4eca\u3059\u3050\u653e\u68c4\u3059\u3079\u304d\u3067\u3042\u308b\u3002<\/span>\uff08\u203b\u30d1\u30e9\u30c0\u30a4\u30e0\uff1a\u3042\u308b\u6642\u4ee3\u3084\u5206\u91ce\u306b\u304a\u3044\u3066\u5f53\u7136\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u308b\u3082\u306e\u306e\u898b\u65b9\u3084\u67a0\u7d44\u307f\u3001\u652f\u914d\u7684\u306a\u898f\u7bc4\u306e\u3053\u3068\uff09<\/p>\n<p>\u771f\u306b\u79d1\u5b66\u7684\u3067\u512a\u4f4d\u6027\u306e\u3042\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306f\u3001\u63a5\u89e6\u306e\u7d76\u5bfe\u91cf\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u300c\u63a5\u89e6\u306e\u5e0c\u5c11\u6027\u300d\u3092\u7dfb\u5bc6\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u3001\u76f8\u624b\u306e\u300c\u671f\u5f85\u5024\uff08\u5831\u916c\u4e88\u6e2c\u8aa4\u5dee\uff09\u300d\u3092\u64cd\u4f5c\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002<\/p>\n<p>\u76f8\u624b\u306e\u5e73\u5766\u306a\u65e5\u5e38\u3068\u3044\u3046\u30ad\u30e3\u30f3\u30d0\u30b9\u306b\u3001\u3042\u306a\u305f\u3068\u3044\u3046\u975e\u65e5\u5e38\u3092\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u4e88\u6e2c\u4e0d\u80fd\u306a\u5f62\u3067\u63cf\u304d\u51fa\u3059\u3053\u3068\u3002<\/p>\n<p>\u305d\u308c\u3053\u305d\u304c\u3001\u4ed6\u90e8\u7f72\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u79d8\u3081\u3089\u308c\u305f\u3001\u5fc5\u52dd\u306e\u79d1\u5b66\u7684\u69cb\u9020\u3067\u3042\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u3053\u306e\u300c\u4ed6\u90e8\u7f72\u30a2\u30d7\u30ed\u30fc\u30c1\u300d\u3068\u3044\u3046\u62bd\u8c61\u5ea6\u306e\u9ad8\u3044\u6226\u7565\u7684\u512a\u4f4d\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3068\u3001\u5b9f\u969b\u306e\u81e8\u5e8a\u73fe\u5834\u3001\u3059\u306a\u308f\u3061\u30ce\u30a4\u30ba\u306b\u6e80\u3061\u305f\u30aa\u30d5\u30a3\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u63a5\u70b9\u306e\u8584\u3044\u4ed6\u90e8\u7f72\u306e\u5973\u6027\u3078\u6700\u521d\u306e\u8a00\u8a9e\u7684\u4ecb\u5165\u3092\u884c\u3046\u3053\u3068\u306e\u9593\u306b\u306f\u3001\u5de8\u5927\u306a\u8a8d\u77e5\u306e\u4e56\u96e2\u304c\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p>\u3044\u304b\u306b\u8133\u5185\u5831\u916c\u7cfb\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3084\u884c\u52d5\u7d4c\u6e08\u5b66\u7684\u975e\u5bfe\u79f0\u6027\u3092\u5ea7\u5b66\u3068\u3057\u3066\u69cb\u7bc9\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u904e\u7dca\u5f35\u72b6\u614b\u306b\u9665\u308b\u73fe\u5834\u3068\u3044\u3046\u74b0\u5883\u4e0b\u3067\u306f\u3001<span style=\"color: #ff0000;\">\u5177\u4f53\u7684\u306a\u300c\u884c\u52d5\u306e\u30b9\u30af\u30ea\u30d7\u30c8\uff08\u53f0\u672c\uff09\u300d\u3092\u6301\u305f\u306a\u3044\u9650\u308a\u3001\u8133\u306f\u77ac\u6642\u306b\u5f93\u6765\u306e\u5b89\u5168\u7b56\u3078\u3068\u9000\u884c\u3057\u3066\u3057\u307e\u3046<\/span>\u306e\u304c\u5ba2\u89b3\u7684\u4e8b\u5b9f\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u5b9f\u8df5\u7684\u30fb\u81e8\u5e8a\u7684\u8ab2\u984c\u3092\u30af\u30ea\u30a2\u3057\u3001\u672c\u7a3f\u3067\u6307\u6458\u3057\u305f\u69cb\u9020\u7684\u512a\u4f4d\u6027\u3092\u73fe\u5b9f\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3078\u3068\u5909\u63db\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u51e6\u65b9\u7b8b\u304c\u3001\u4ee5\u4e0b\u306b\u793a\u3059\u5b9f\u8a3c\u30c7\u30fc\u30bf\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u5358\u306a\u308b\u8868\u5c64\u7684\u306a\u30ca\u30f3\u30d1\u306e\u30c6\u30af\u30cb\u30c3\u30af\u96c6\u3067\u306f\u306a\u3044\u3002<\/p>\n<p>\u73fe\u5834\u306b\u304a\u3051\u308b\u300cOutcome Independence\uff08\u7d50\u679c\u3078\u306e\u975e\u57f7\u7740\uff09\u300d\u304a\u3088\u3073\u300c\u6bb5\u968e\u7684\u30a8\u30af\u30b9\u30dd\u30fc\u30b8\u30e3\u30fc\u300d\u3092\u5fc3\u7406\u7684\u306b\u5b89\u5168\u306a\u72b6\u614b\u3067\u5b9f\u884c\u306b\u79fb\u3059\u305f\u3081\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u3001\u751f\u306e\u5b9f\u8a3c\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff08\u4e00\u6b21\u8cc7\u6599\uff09\u3067\u3042\u308b\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u4f1a\u8a71\u69cb\u9020\uff08Why\uff09\u3092\u5c55\u958b\u3059\u308c\u3070\u3001\u8077\u5834\u3068\u3044\u3046\u7279\u6709\u306e\u6587\u8108\u306b\u304a\u3044\u3066\u5973\u6027\u306e\u53b3\u683c\u306a\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3092\u7a81\u7834\u3057\u3001<span style=\"color: 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href=\"https:\/\/note.com\/kiyopee_onenight\/n\/n495a6901bee6\" target=\"_blank\" rel=\"noopener\">\u3010\u300e\u8077\u5834\u306e\u5973\u6027\u3078\u306e\u4ed5\u4e8b\u4ee5\u5916\u306e\u521d\u30c8\u30fc\u30af\u5177\u4f53\u7684\u4f1a\u8a71\u4f8b\u96c6\u300f\u3011<\/a><\/p>\n<p>\u7406\u8ad6\u3092\u77e5\u8b58\u306e\u5c64\u306b\u7559\u3081\u308b\u304b\u3001\u305d\u308c\u3068\u3082\u7cbe\u7dfb\u306a\u30b9\u30af\u30ea\u30d7\u30c8\u306b\u3088\u3063\u3066\u73fe\u5b9f\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u652f\u914d\u3059\u308b\u304b\u3002<\/p>\n<p>\u305d\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u3001\u4eca\u5f8c\u306e\u30aa\u30d5\u30a3\u30b9\u306b\u304a\u3051\u308b\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u3053\u3068\u306b\u306a\u308b\u3060\u308d\u3046\u3002<\/p>\n<p>\u4ee5\u4e0a\u304c\u672c\u7a3f\u306b\u304a\u3051\u308b\u8003\u5bdf\u3067\u3042\u308b\u3002<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[308],"tags":[212,224,227,235,253,279,309],"class_list":["post-19025","post","type-post","status-publish","format-standard","has-post-thumbnail","category-308","tag-212","tag-224","tag-227","tag-235","tag-253","tag-279","tag-309"],"_links":{"self":[{"href":"https:\/\/kiyopee.com\/index.php?rest_route=\/wp\/v2\/posts\/19025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kiyopee.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kiyopee.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kiyopee.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kiyopee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19025"}],"version-history":[{"count":1,"href":"https:\/\/kiyopee.com\/index.php?rest_route=\/wp\/v2\/posts\/19025\/revisions"}],"predecessor-version":[{"id":19026,"href":"https:\/\/kiyopee.com\/index.php?rest_route=\/wp\/v2\/posts\/19025\/revisions\/19026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kiyopee.com\/index.php?rest_route=\/wp\/v2\/media\/17672"}],"wp:attachment":[{"href":"https:\/\/kiyopee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kiyopee.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kiyopee.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}